Marzanna K. Witek-Hajduk – författare
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9 produkter
Country-of-Origin Effect in International Business
Strategic and Consumer Perspectives
Av Marzanna K. Witek-Hajduk, Anna Grudecka
E-bok, 2023
653 kr
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Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary …
Country-of-Origin Effect in International Business
Strategic and Consumer Perspectives
Av Marzanna K. Witek-Hajduk, Anna Grudecka
E-bok, 2023
653 kr
Lägg i varukorg
Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary …
Country-of-Origin Effect in International Business
Strategic and Consumer Perspectives
Av Anna Grudecka, Marzanna K. Witek-Hajduk
Inbunden, 2023
2585 kr
Lägg i varukorg
Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary …
Country-of-Origin Effect in International Business
Strategic and Consumer Perspectives
Av Anna Grudecka, Marzanna K. Witek-Hajduk
Häftad, 2025
582 kr
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Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary …
Twin Digital and Green Transition
Business, Consumers and Policy
Av Anna Visvizi, Marzanna K. Witek-Hajduk m. fl.
Inbunden, 2026
2161 kr
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The digital and green transitions are reshaping our world. But how do they interact, and what do they mean for consumers, businesses and governments? This book introduces the key themes of the digital and green transition and explains why and how they matter. Leading international scholars across …
Twin Digital and Green Transition
Business, Consumers and Policy
Av Yves Wautelet, Marzanna K. Witek-Hajduk m. fl.
E-bok, 2026
445 kr
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The digital and green transitions are reshaping our world. But how do they interact, and what do they mean for consumers, businesses and governments? This book introduces the key themes of the digital and green transition and explains why and how they matter. Leading international scholars across …
Twin Digital and Green Transition
Business, Consumers and Policy
Av Yves Wautelet, Marzanna K. Witek-Hajduk m. fl.
E-bok, 2026
459 kr
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The digital and green transitions are reshaping our world. But how do they interact, and what do they mean for consumers, businesses and governments? This book introduces the key themes of the digital and green transition and explains why and how they matter. Leading international scholars across …
Digital Internationalisation of Firms
Strategies, Challenges and Legal Aspects
Av Marzanna K. Witek-Hajduk, Magda Górska Grginović m. fl.
Inbunden, 2025
2588 kr
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Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises. This monograph provides in-depth analysis of the processes, modes, …
Digital Internationalisation of Firms
Strategies, Challenges and Legal Aspects
Av Marzanna K. Witek-Hajduk, Magda Górska Grginović m. fl.
Häftad, 2026
727 kr
Lägg i varukorg
Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises. This monograph provides in-depth analysis of the processes, modes, …
