Marzanna K. Witek-Hajduk – författare
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4 produkter
4 produkter
Country-of-Origin Effect in International Business
Strategic and Consumer Perspectives
Inbunden, Engelska, 2023
2 200 kr
Skickas inom 10-15 vardagar
Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary international business. This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.This edited book offers a multifaceted approach to COO and COE. It explores COO communication/neutralization, economic and legal issues, as well as semiotic and anthropological aspects of COO communication in advertising. The book also discusses the impact of COO on consumer behaviour, including in the luxury goods market, and the role of consumer ethnocentrism. It takes a novel, interdisciplinary approach to the field, covering various aspects of the COO, its implications for international business, further theoretical developments within this phenomenon and empirical evidence delivered by scholars representing different fields of science.This book is addressed predominantly to the academic community – academics, scholars and upper-level students – in international marketing, international business and consumer behaviour.
Country-of-Origin Effect in International Business
Strategic and Consumer Perspectives
Häftad, Engelska, 2025
587 kr
Skickas inom 10-15 vardagar
Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary international business. This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones.This edited book offers a multifaceted approach to COO and COE. It explores COO communication/neutralization, economic and legal issues, as well as semiotic and anthropological aspects of COO communication in advertising. The book also discusses the impact of COO on consumer behaviour, including in the luxury goods market, and the role of consumer ethnocentrism. It takes a novel, interdisciplinary approach to the field, covering various aspects of the COO, its implications for international business, further theoretical developments within this phenomenon and empirical evidence delivered by scholars representing different fields of science.This book is addressed predominantly to the academic community – academics, scholars and upper-level students – in international marketing, international business and consumer behaviour.
- Nyhet
2 057 kr
Skickas inom 5-8 vardagar
The digital and green transitions are reshaping our world. But how do they interact, and what do they mean for consumers, businesses and governments? This book introduces the key themes of the digital and green transition and explains why and how they matter. Leading international scholars across disciplines argue that to understand the twin transition, inter- and multi-disciplinary approaches are needed, whereby conceptual and empirical insights must be integrated.Each chapter provides practical, evidence-based insights into the processes and developments that underlie the twin transition. The book maps these changes within everyday life, business strategy and government action, explaining why working across sectors and disciplines is key to managing the twin transition effectively. Contributors adopt a mixed-methods approach, analysing survey data, case studies and qualitative content, as well as structural equation and simulation models. This book lays the groundwork for future study and policy reflection, highlighting the importance of inclusive, evidence-based strategies for sustainable, equitable and effective digital and green transitions.The Twin Digital and Green Transition is a necessary resource for scholars and students of environmental policy, digital transformation, sustainability studies, innovation management and governance. It is also highly beneficial for policymakers, public sector leaders, business practitioners and consultants.
Digital Internationalisation of Firms
Strategies, Challenges and Legal Aspects
Inbunden, Engelska, 2025
2 136 kr
Skickas inom 10-15 vardagar
Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises. This monograph provides in-depth analysis of the processes, modes, and strategies firms employ to expand internationally in the digital age. It also addresses key challenges, including legal aspects of cross-border e-commerce (CBEC), making it a vital resource for those navigating the complexities of global digital markets. This book offers a multifaceted approach to digital internationalisation, covering theoretical perspectives, practical strategies, and empirical evidence. It provides valuable insights into e-consumer behavior, big data, and sustainability challenges. The inclusion of legal considerations, such as consumer rights, tax regulations, and intellectual property protection, distinguishes this work from other publications in the field.Readers will gain a holistic understanding of the digital internationalisation process, from strategy formulation to navigating legal hurdles, and the book is ideal for academics, researchers, and advanced students in international business, marketing, and law. It also serves as a valuable resource for business managers, advisors, and policymakers seeking to understand the intricacies of digital internationalisation and the legal frameworks that influence cross-border e-commerce.The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC BY-NC-ND) 4.0 license.