Anne Lange – författare

The Routledge Handbook of the History of Translation Studies is an exploration of the history of translation and interpreting studies (TIS) as a field of intellectual enquiry.

The volume covers the evolution of thinking on translation, from the earliest discourses in Assyria, Egypt, Israel, China, India, Greece, and Rome, up to the early 20th century when TIS emerged as an identifiable academic field. The volume also traces the institutionalization of TIS and its key concepts from their beginnings in the 1920s in Ukraine up to their contemporary interdisciplinary manifestations. Written by leading international scholars, many of whom played a direct role in the events they describe, the chapters in this volume provide a comprehensive and in-depth account of the birth and consolidation of translation and interpreting studies as a thriving interdiscipline.

With a focus on providing readers with the methodological and theoretical tools they need to conduct research, as well as background in the historiography of TIS, this handbook is an indispensable resource for all students and researchers of translation and interpreting studies.

The Routledge Handbook of the History of Translation Studies is an exploration of the history of translation and interpreting studies (TIS) as a field of intellectual enquiry.

The volume covers the evolution of thinking on translation, from the earliest discourses in Assyria, Egypt, Israel, China, India, Greece, and Rome, up to the early 20th century when TIS emerged as an identifiable academic field. The volume also traces the institutionalization of TIS and its key concepts from their beginnings in the 1920s in Ukraine up to their contemporary interdisciplinary manifestations. Written by leading international scholars, many of whom played a direct role in the events they describe, the chapters in this volume provide a comprehensive and in-depth account of the birth and consolidation of translation and interpreting studies as a thriving interdiscipline.

With a focus on providing readers with the methodological and theoretical tools they need to conduct research, as well as background in the historiography of TIS, this handbook is an indispensable resource for all students and researchers of translation and interpreting studies.

This book examines the history of translation under European communism, bringing together studies on the Soviet Union, including Russia and Ukraine, Yugoslavia, Hungary, East Germany, Czechoslovakia, Bulgaria, and Poland. In any totalitarian regime maintaining control over cultural exchange is strategically important, so studying these regimes from the perspective of translation can provide a unique insight into their history and into the nature of their power. This book is intended as a sister volume to Translation Under Fascism (Palgrave Macmillan, 2010) and adopts a similar approach of using translation as a lens through which to examine history. With a strong interdisciplinary focus, it will appeal to students and scholars of translation studies, translation history, censorship, translation and ideology, and public policy, as well as cultural and literary historians of Eastern Europe, Soviet communism, and the Cold War period.

DieseArbeit beschäftigt sich mit der Bildung von Persönlichkeitseindrücken vonunbekannten Gesichtern und dem Einfluss von variierenden, als Testimonialseingesetzten Werbegesichtern auf die Wahrnehmung der Markenpersönlichkeit. Eszeigte sich, dass sowohl die Persönlichkeiten von Gesichtern als auch vonMarken in einer generellen Evaluationsdimension (z.B. vertrauenswürdig,freundlich) und einer Stärkedimension (z.B. dominant, kraftvoll) wahrgenommenwerden. Zudem konnte gezeigt werden, dass die Wahrnehmung derMarkenpersönlichkeit gezielt durch die Wahl unbekannter Werbegesichterbeeinflussbar ist.