Atsushi Tsujimoto – författare
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3 produkter
3 produkter
Inbunden, Engelska, 2008
1 913 kr
Skickas inom 5-8 vardagar
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as “Healthy Tea™” developed by Japan Coca-Cola, Inc., the recommendation engine “Teach Me Electronic Appliances”, and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.
Inbunden, Engelska, 2009
1 435 kr
Skickas inom 5-8 vardagar
Natural disasters, terrorist attacks, financial collapses, and other crisis situations have occupied public attention to an unprecedented degree in recent years. In the face of these events, the study of risk and crisis management is becoming more important than ever before. This book is a clear and comprehensive guide to the most common emergency situations of our day, giving succinct, practical advice on how best to avoid them if possible, how to minimize loss and damage once they have occurred, and how best to recover sustainably. The 101 cases presented here cover both natural and man-made disasters, drawing on recent and current case histories to propose workable solutions for governments, corporations and ordinary people facing extraordinary times.This revised and expanded edition of the authors' 1999 book, Survival — Simulation of Risk and Crisis Management 69, is written in an accessible style and contains the latest research in the field. It will benefit laypeople, professionals, and academics alike. In particular, safety professionals, public management professionals, CEOs, CIOs, tertiary students and researchers will appreciate its pragmatic, vigilant approach to dealing with and recovering from natural and man-made disasters in the interest of long-term survival and sustainability.
Inbunden, Engelska, 2016
1 923 kr
Skickas inom 5-8 vardagar
Natural disasters, instability in the finance and banking sector, widespread social protests, and other crisis situations have increasingly become the focus of public attention. With the growing visibility of such events, accelerated by the rise and proliferation of social media, the study of risk and crisis management in the Internet age is of vital importance.Uncertainty and Catastrophe Management is a clear and comprehensive guide to a variety of crises, and seeks to offer practical advice on how best to avoid them, minimize loss and damage once they have occurred, and how best to recover from these situations. The book examines 104 cases that run the gamut from natural disasters such as the 2011 Tōhoku earthquake and tsunami, to social movements like the Ukrainian protests in 2013, from the Syrian Electronic Army's cyber-attacks, to the reputational damage to firms in the wake of a corporate scandal.This book is a revised and expanded edition of Akira Ishikawa and Atsushi Tsujimoto's book, Risk and Crisis Management: 101 Cases, and explores a number of recent events. It draws on the expertise of the contributors to the volume to create a well-rounded book that will benefit professionals, academics, and the general public alike. In particular, safety professionals, public management professionals, CEOs, CIOs, students and researchers will appreciate its pragmatic approach to dealing with and recovering from crises in the interest of long-term survival and sustainability.