Audrey J.M. Bink – författare

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1 produkter

1. 

   Managing Global Customers

   An Integrated Approach

   Av George S. Yip, Audrey J.M. Bink

   Inbunden, 2007

   1274 kr

   Lägg i varukorg

   Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and …