Aysegul Ozsomer – författare
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2 produkter
New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Av Amitava Chattopadhyay, Rajeev Batra m. fl.
Inbunden, 2012
452 kr
Lägg i varukorg
Praise for THE NEW EMERGING-MARKET MULTINATIONALS One of Strategy and Business ’s Best Business Books of the Year "This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be." —PHILIP KOTLER Kellogg School of …
New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Av Aysegul Ozsomer, Rajeev Batra m. fl.
E-bok, 2012
487 kr
Lägg i varukorg
Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land …