Rajeev Batra – författare
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22 produkter
New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Av Amitava Chattopadhyay, Rajeev Batra m. fl.
Inbunden, 2012
452 kr
Lägg i varukorg
Praise for THE NEW EMERGING-MARKET MULTINATIONALS One of Strategy and Business ’s Best Business Books of the Year "This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be." —PHILIP KOTLER Kellogg School of …
New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
Av Aysegul Ozsomer, Rajeev Batra m. fl.
E-bok, 2012
487 kr
Lägg i varukorg
Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land …
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
The Obesity Challenge
Av Rajeev Batra, Victor J. Strecher m. fl.
Inbunden, 2011
3262 kr
Lägg i varukorg
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
The Obesity Challenge
Av Rajeev Batra, Victor J. Strecher m. fl.
Häftad, 2011
746 kr
Lägg i varukorg
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
Psychology of Design
Creating Consumer Appeal
Av Rajeev Batra, Colleen Seifert m. fl.
Inbunden, 2015
2600 kr
Lägg i varukorg
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements …
Psychology of Design
Creating Consumer Appeal
Av Rajeev Batra, Colleen Seifert m. fl.
Häftad, 2015
957 kr
Lägg i varukorg
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements …
Marketing Issues in Transitional Economies
Av Rajeev Batra
Inbunden, 1999
1130 kr
Lägg i varukorg
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. The important …
Persuasive Imagery
A Consumer Response Perspective
Av Linda M. Scott, Rajeev Batra
Inbunden, 2003
2454 kr
Lägg i varukorg
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the …
Cable TV Advertising
In Search of the Right Formula
Av Rajeev Batra, Rashi Glazer m. fl.
Inbunden, 1989
885 kr
Lägg i varukorg
This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up …
Brand Management
Building and Managing Strong Brands
Av Rajeev Batra
Häftad, 2026
2012 kr
Kommande
Rajeev Batra is the recipient of the 2025-2026 Americal Marketing Association (AMA) Branding Special Interest Group (SIG) Lifetime Contribution Award Brand Management: Building and Managing Strong Brands offers a clear, step-by-step playbook for building and sustaining strong brands in today’s …
Persuasive Imagery
A Consumer Response Perspective
Av Rajeev Batra, Linda M. Scott
E-bok, 2003
943 kr
Lägg i varukorg
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the …
Persuasive Imagery
A Consumer Response Perspective
Av Rajeev Batra, Linda M. Scott
E-bok, 2003
943 kr
Lägg i varukorg
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the …
Persuasive Imagery
A Consumer Response Perspective
Av Linda M. Scott, Rajeev Batra
Häftad, 2015
804 kr
Lägg i varukorg
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the …
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
The Obesity Challenge
Av Punam Anand Keller, Victor J. Strecher m. fl.
E-bok, 2015
874 kr
Lägg i varukorg
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
The Obesity Challenge
Av Punam Anand Keller, Victor J. Strecher m. fl.
E-bok, 2015
874 kr
Lägg i varukorg
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.
Psychology of Design
Creating Consumer Appeal
Av Diann Brei, Colleen Seifert m. fl.
E-bok, 2015
1124 kr
Lägg i varukorg
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements …
Psychology of Design
Creating Consumer Appeal
Av Diann Brei, Colleen Seifert m. fl.
E-bok, 2015
1124 kr
Lägg i varukorg
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements …
Marketing Issues in Transitional Economies
Av Rajeev Batra
Häftad, 2012
1130 kr
Lägg i varukorg
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the …
Marketing Issues in Transitional Economies
Av Rajeev Batra
E-bok, 2012
1502 kr
Lägg i varukorg
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the …
Unburdened Mind
Psychology Beyond the Self for Inner Calm and Happiness
Av Rajeev Batra
Inbunden, 2026
383 kr
Lägg i varukorg
Unburdened Mind
Psychology Beyond the Self for Inner Calm and Happiness
Av Rajeev Batra
Häftad, 2026
275 kr
Lägg i varukorg
Persuasive Imagery
A Consumer Response Perspective
Av Rajeev Batra, Linda M. Scott
E-bok, 2003
1026 kr
Tillfälligt slut
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the …
