Linda M. Scott – författare
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7 produkter
Persuasive Imagery
A Consumer Response Perspective
Av Linda M. Scott, Rajeev Batra
Inbunden, 2003
2454 kr
Lägg i varukorg
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the …
Persuasive Imagery
A Consumer Response Perspective
Av Rajeev Batra, Linda M. Scott
E-bok, 2003
943 kr
Lägg i varukorg
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the …
Persuasive Imagery
A Consumer Response Perspective
Av Rajeev Batra, Linda M. Scott
E-bok, 2003
943 kr
Lägg i varukorg
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the …
Persuasive Imagery
A Consumer Response Perspective
Av Linda M. Scott, Rajeev Batra
Häftad, 2015
804 kr
Lägg i varukorg
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the …
Persuasive Imagery
A Consumer Response Perspective
Av Rajeev Batra, Linda M. Scott
E-bok, 2003
1026 kr
Tillfälligt slut
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the …
