Rashi Glazer – författare
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1 produkter
Cable TV Advertising
In Search of the Right Formula
Av Rajeev Batra, Rashi Glazer m. fl.
Inbunden, 1989
885 kr
Lägg i varukorg
This volume brings together leading academic researchers and industry professionals to discuss the underlying factors that determine where cable TV advertising is today and what can and should be done in the future. The authors are united in their belief that cable TV advertising has not lived up …
