Banciu Doina – författare

This book presents a multidisciplinary approach to digital transformation process of organizational transformation, offering support throughout the implementation process to all those interested. The digital transformation (DT) is a priority for many companies in the context of technological evolution. The use of appropriate tools, methodologies, methods, approaches, and techniques for DT, depending on the organizational characteristics, can contribute to a complete approach to organizational processes and to their efficiency. Digital transformation involves the adoption and use of new digital technologies to develop new products and services, modify existing ones and develop new business models to increase efficiency, productivity, and competitiveness. Starting from marketing to culture and education to health, automotive, engineering, mobility and human resources and others, it is addressed to professionals, practitioners, researchers, students, and other interested parties.

The book offers aspects related to the health and process safety field, complex approaches to artificial intelligence, the role of accounting and auditing in the digital age, DT in agriculture, artificial intelligence in the maritime domain, education, management, sustainability and mobile technologies in learning. Digitization, digitalization and digital transformation (DT) are important for public organizations and private organizations.

Despite their importance, these steps are approached differently in organizations. Public organizations emphasize the importance of digital transformation, while public organizations make efforts to align themselves with citizens'' demands from a digitalization perspective. Incorporating technologies into organizational processes has become a priority for all industries to lead to important changes. All these activities are covered by the digital transformation that can lead to increased efficiency, agility, innovation and the unlocking of organizational values. Through this complex approach, the book contributes to the completion of knowledge in the field of digital transformation, develops and anticipates new research directions.

It is addressed to professionals, practitioners, researchers, students and other interested parties.