Bart L. Weathington – författare

A comprehensive introduction to research methods and best practices for designing,conducting, interpreting, and reporting findings This text is designed to develop in students a passion for conducting research and an understanding of the practical value of systematic information- gathering and decision-making. It features step-by-step coverage of the research process including research design, statistical considerations, and guidance on writing up and presenting results.Recognized leaders in the field—authors Bart Weathington, Christopher Cunningham, and David Pittenger—present: Introductions to multiple research designs—including single-participant, multi-group, longitudinal, correlational, and experimental designs—accompanied by examples Bibliographic research and methods for appropriate sampling Identifying, developing, and evaluating reliable and valid approaches to measurement The issues and steps common to all single-factor and multifactor studies, as well as single-subject and nonexperimental methods How to summarize research in writing that conforms to the editorial guidelines of the American Psychological Association A comprehensive review of research methods and the statistical concepts that support them, Research Methods for the Behavioral and Social Sciences offers the best techniques for studying behavior and social phenomena.

Explore the essential steps for data collection, reporting, and analysis in business researchUnderstanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings.Utilizing numerous real-world examples throughout, the authors begin by presenting an overview of the research process, outlining key ideas relating to the business environment, ethics, and empirical methods. Quantitative techniques and considerations that are specific to business research, including sampling and the use of assessments, surveys, and objective measures are also introduced. Subsequent chapters outline both common and specialized research designs for business data, including: Correlational ResearchSingle Variable Between-Subjects ResearchCorrelated Groups Designs Qualitative and Mixed-Method ResearchBetween-Subjects DesignsBetween-Subjects Factorial DesignsResearch with Categorical DataEach chapter is organized using an accessible, comprehensive pedagogy that ensures a fluid presentation. Case studies showcase the real-world applications of the discussed topics while critical thinking exercises and Knowledge Checks supply questions that allow readers to test their comprehension of the presented material. Numerous graphics illustrate the visual nature of the research, and chapter-end glossaries outline definitions of key terms. In addition, detailed appendices provide a review of basic concepts and the most commonly used statistical tables.Requiring only a basic understanding of statistics, Understanding Business Research is an excellent book for courses on business statistics as well as business and management science research methods at the graduate level. The book is also a valuable resource for practitioners in business, finance, and management science who utilize qualitative and quantitative research methods in their everyday work.