Understanding Business Research

Designed to assist readers in the fields of business, finance, and management science, this book provides step-by-step coverage of the research process including research design, models for design, statistical considerations, and guidance on writing and presenting results. Filled with simple explanations, real-world examples, and numerous illustrations to help readers understand complex and abstract concepts, this is an ideal book for MBA-level students, as well as researchers and practitioners who want understand and utilize qualitative and quantitative research methods in applied scenarios.