Bernard Garrette – författare

Cooperative Strategy Competing Successfully through Strategic Alliances Pierre Dussauge and Bernard Garrette HEC-School of Management, France In recent years, such corporate giants as Boeing, Toyota, Nestlé, Philips, United Airlines, IBM, and Intel have increasingly turned to alliances in order to develop new products and technologies, enter new markets, and globalize their activities. Indeed, no one firm, however dominant, can beat the competition entirely on its own. Unfortunately, managers have found collaboration to be a difficult, and sometimes dangerous, strategy; they have often over-estimated the benefits of alliances while overlooking their pitfalls which only materialize over time. C.K. Prahalad notes in the foreword that "managers need a robust framework for navigating through these uncharted waters" and that "this book provides an invaluable source of ideas and practical guidance in their search". As the dynamics of the business landscape change and alliances become an increasingly used competitive weapon, Cooperative Strategy will enable managers to plan, implement and make the best use of strategic alliances. "This book significantly advances the literature on strategic alliances. The case studies are fresh and the insights they provide are powerful. This book is a must read for both managers and academics interested in cooperative strategies." Nitin Nohria, Professor of Business Administration, Harvard Business School "This book provides an excellent guide to the new skills needed in an environment where more and more managers must learn to collaborate in order to enhance the competitive position of their company. No-one can become a global leader alone." John M. Stopford, Professor of International Business, London Business School "The framework developed by Pierre Dussauge and Bernard Garrette provides new and valuable insights on the strategic and managerial issues raised by alliances, in particular when these alliances bring together companies that compete in the same industries. Indeed, getting former competitors to collaborate efficiently is a difficult endeavour; this book offers managers guidelines that will make this challenge less daunting." Jean-Luc Lagardère, CEO, Matra-Hachette "This excellent book provides insightful clarity on the various types of alliances and successfully explores the issues, pitfalls and traps which ensnare the misinformed. The examples are rich and the perspective truly global. In particular, it disentangles the more creative forms of 'co-opetition' between rival firms, and lays out the longer term outcomes of alliances. It is pragmatic and practical, bristling with concrete suggestions on how to make alliances successful." Bruce Simpson, Principal, McKinsey&Company

Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn’t come naturally and we haven’t been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We’re quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh pair of eyes. And when we communicate our recommendations, we forget our reasoning isn’t obvious to our audience.How can we do it better? In Cracked It!, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony present a rigorous and practical four-step approach to overcome these pitfalls. Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help readers tackle any challenging business problem. Using compelling stories and detailed case examples, the authors guide readers through each step in the process: from how to state, structure and then solve problems to how to sell the solutions. Written in an engaging style by a trio of experts with decades of experience researching, teaching and consulting on complex business problems, this book will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most.

Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn’t come naturally and we haven’t been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We’re quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh pair of eyes. And when we communicate our recommendations, we forget our reasoning isn’t obvious to our audience.How can we do it better? In Cracked It!, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony present a rigorous and practical four-step approach to overcome these pitfalls. Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help readers tackle any challenging business problem. Using compelling stories and detailed case examples, the authors guide readers through each step in the process: from how to state, structure and then solve problems to how to sell the solutions. Written in an engaging style by a trio of experts with decades of experience researching, teaching and consulting on complex business problems, this book will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most.