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1 produkter

1. 

   Green Marketing in Africa

   Navigating Sustainability and Future Trends in the Modern Marketplace

   Av Charles Asare, Bernard Ofosu Boateng m. fl.

   Inbunden, 2027

   1232 kr

   Kommande

   The research into green marketing, sustainability, commercialisation and consumer behaviour and preferences is growing. However, there is a lack of research on what these topics mean in the context of Africa. Using case studies from the African context, the authors explore the comprehensive outlook …