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Charles Asare, Bernard Ofosu Boateng, Kwame Ntim Sekyere, Derrick Nukunu Akude, Beulah Hilda Walden, Christian Harrison - Green Marketing in Africa, Inbunden

Inbunden, Engelska, 2027

Green Marketing in Africa

Navigating Sustainability and Future Trends in the Modern Marketplace

Av Charles Asare, Bernard Ofosu Boateng, Kwame Ntim Sekyere, Derrick Nukunu Akude, Beulah Hilda Walden, Christian Harrison

Del i serien New Frontiers in African Business and Society

1232 kr

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Beskrivning
The research into green marketing, sustainability, commercialisation and consumer behaviour and preferences is growing. However, there is a lack of research on what these topics mean in the context of Africa. Using case studies from the African context, the authors explore the comprehensive outlook of green marketing in Africa, examining its historical antecedents, practical strategies and impact on consumer behaviour, and providing a prediction of the trends in the area. Green Marketing in Africa: Navigating Sustainability and Future Trends in the Modern Marketplace explores the green marketing concept with an African focus and interpretation and demonstrates how a customised solution could be provided for the continent. This is a unique contribution, addressing both green marketing in general and deeper insights about African green marketing practices in specific. New Frontiers in African Business and Society book series is dedicated to the exploration of theoretical and conceptual discussions that consolidate conventional knowledge about Africa. The purpose of the series is to invite new reflections on the nature of business and society across parts of Africa.
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Charles Asare is a lecturer at the Department of Marketing at Ghana Communication Technology University (GCTU). He has a PhD from University of Professional Studies Accra-Ghana.Bernard Ofosu Boateng, PhD, is a Lecturer in Strategy and Leadership and a member of the London Institute of Banking and Finance and a Certified Management and Business Educator.Kwame Ntim Sekyere has a PhD in Business Administration (Entrepreneurship) from the University of Cape Coast, and currently a PhD researcher at the University of Leicester, UK.Derrick Nukunu Akude is a Lecturer in Marketing and has a PhD in Business Administration from the University of Cape Coast, Ghana and was the recipient of the Creative Writing Award.Beulah Hilda Walden is a researcher pursuing a Master of Business Administration and Management. She is a marketing executive, having been in the industry for five years.Christian Harrison is a Professor of Leadership and Enterprise in the University of Greater Manchester. He is also the Director of the Centre for Leadership and Empowerment in Greater Manchester.

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