Bettina Schulte – författare

Seminar paper from the year 2002 in the subject Economics - Industrial Economics, grade: 8/10, Hogeschool Zeeland (Commercial Economics), course: Industrial Economics, language: English, abstract: "e;Always Coca-Cola"e; who does not know this catch phrase? Advertising largelyinfluences the consumer behaviour. The aim of advertising is to push the consumerto buy and for companies it is a good way to increase their benefits and to have awell-known brand name. The advertising debate deals with the way of seeingadvertising: as a mean of persuasion or as a mean of information?At first, we would analyse the meaning of advertising within the advertising debatepart. Moreover, we will focus on the French and German advertising market. At last, we would compare, the different ways of Advertising in France and Germanyof the product Danone Actimel. I.1. What is Advertising?There are different views: for some economists, it is a waste of money, for others, it isreally important for the market economy. Advertising is useful when the potential market is important. There are different kindsof advertising: [...] The three goals of advertising are:- to introduce a product on the market,- to compare a product with another by highlighting this one,- to inform the consumers. Advertising is not the only way to promote a product; there are also other means asemploying more salesmen, improving the packaging, extending the wholesale andincreasing the margins. If you look at the table below, you can see that USA and UKare spending much more money on advertising than the other countries. [...]

Seminar paper from the year 2002 in the subject Business economics - Business Management, Corporate Governance, grade: 9/10, Hogeschool Zeeland (Business Economics), course: Organisation/Management, language: English, abstract: Due to our group members, we were not only searching for anorganisation, which is present in France and Germany, no we weresearching for an organisation with a Franco German identity. Besides,ARTE, as a European Cultural Channel, does not only focus on crossculturalcommunication and management within France and Germany,but also within the whole of Europe. But choosing ARTE made us deal with quite a few challenges, asARTE is an organisation consisting of complexity and sophisticatedstructures. Therefore we divided our work in four parts in order to makeit as understandable as possible: First, we will introduce theorganisation by giving a comprehensive overview, particularly focusingon the history and the different steps of development. After the secondpart, the theoretical frame, we will use the third detailed part to analysethe organisation ARTE using the knowledge of the given theory. Thefourth part will deal with several problems ARTE has to face with andpossible advices connected with the conclusion.

Seminar paper from the year 2005 in the subject Politics - Topic: Development Politics, grade: 2,0, Copenhagen Business School, course: Methodology of development cooperation, language: English, abstract: Rapid urbanisation in the developing world is the focus of urban development programmes that aim to upgrade physical infrastructure facilities and social community programmes. The participatory urban development programme by the GTZ 1 in El Nasseriya in Aswan/Egypt shows insights on a very heterogeneous community that has been shaped by rural-urban migration. This programme serves as a base to debate limitations and opportunities of participation and gender sensitive approaches within the development discourse by referring to the following scenarios: Firstly, the GTZ failed to implement the participatory component in the planning phase and furthermore, failed to take into consideration the role, needs and resources of women. However, women eventually showed their presence in public and participated independently from the applied policies. Later on, conflicts and power struggles occurred when gender components were finally implemented and institutionalised by the GTZ. It is crucial to study the interrelations between the applied policies and the involvement of a community and to take into account that urban development programmes are not blind to gender, as this will lead to a re-evaluation and re-appreciation of the women within society. [...]

Essay from the year 2005 in the subject Politics - Political systems in general and in comparison, grade: 2,0, Bilkent University , course: Peacekeeping Operations, language: English, abstract: The war in Bosnia, and in particular the failure of the international community to put an end to it for 3 long years, has represented a tough anticlimax for the post-Cold War euphoria, envisaging a smooth and peaceful transition towards a functioning collective security system. The gap between ends and means or expectations and capabilities were so wide that the international community undermined the possibility of successful intervention. UNPROFOR was initially deployed in Croatia, with headquarters in Sarajevo which at the time, early 1992, was before the recognition of its independence. Subsequently, with the escalation of the civil war in Bosnia, it s mandate extended to Bosnia and as preventative deployment to the FYROM. In addition, UNPROFOR had an operational mandate in Serbia and Montenegro and a liaison presence in Slovenia.1The purpose of this essay is to discuss UN peace keeping operations, specifically, it shall examine the case of UNPROFOR. It shall aim to provide valuable knowledge on the creation of the force, the functions of the force, organization of the force, financing of the force and a final evaluation of the force. In order to succeed in this analytical framework it is adherent to have a background knowledge on the nature of the conflict and how is transformed.