Bill Harley - Böcker

Den här klassikern ger en pedagogisk och heltäckande introduktion till företagsekonomiska forskningsmetoder. Genom sin bredd passar den för både grundläggande och avancerade kurser.

Författarna presenterar och diskuterar de flesta metoder inom såväl kvantitativ som kvalitativ forskning. De visar också hur man kan kombinera dessa metoder.

Företagsekonomiska forskningsmetoder är särskilt lämplig för studenter som ska genomföra ett forskningsprojekt. Författarna vägleder läsaren genom hela processen: från formulering av forskningsfrågor och litteraturgenomgång till utformning av frågeformulär, dataanalys och presentation av forskningsresultat. Boken är även en värdefull läranderesurs tack vare detaljerade beskrivningar av de metoder som används av erfarna forskare och de filosofiska och etiska problem som forskare kan ställas inför.

Denna fjärde upplaga, som är en översättning av den sjätte upplagan av Business Research Methods, är grundligt reviderad och uppdaterad med den senaste forskningen.

Om författarna

Alan Bryman var professor vid University of Leicester. Emma Bell är professor vid Open University. Bill Harley är professor vid University of Melbourne.

Översatt av Linnéa Holmén

This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project.The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced. 'Student experience' features provide practical tips, presenting personal insights and advice from fellow students to help you avoid common mistakes and follow others' successful strategies when undertaking your own research project. For the sixth edition, the 'Research in Focus' features provide a greater global range of examples, including new case studies from China, Denmark, Germany, Spain, and India, all of which demonstrate how fascinating and essential research can be.Above all else, the book places strong emphasis on those challenges faced most frequently by students, such as choosing a research question, planning a project, and writing it up. Presenting essential topics in a concise way, Business Research Methods will provide you with key information without becoming overwhelming: it is now even clearer, more focused, and more relevant than ever before.The e-book offers a mobile experience and convenient access: www.oxfordtextbooks.co.uk/ebooksThis book is accompanied by the following online resources:For studentsVideo tutorials covering SPSS, Nvivo, R, and Stata.Self-test multiple choice questions with answer feedbackResearch project guideVideo interviews with students and lecturersLinks to additional resources (articles, data repositories, and third-party guides)Guide to using Excel in data analysisFlashcard glossaryFor lecturersPowerPoint presentationsAdditional case studiesDiscussion questionsLecturer's guide (includes suggested lecture outlines, problem-spotting, and practical teaching tips)Test bank containing multiple choice questions Figures from the text

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