Bill Harley – författare

Den här klassikern ger en pedagogisk och heltäckande introduktion till företagsekonomiska forskningsmetoder. Genom sin bredd passar den för både grundläggande och avancerade kurser.

Författarna presenterar och diskuterar de flesta metoder inom såväl kvantitativ som kvalitativ forskning. De visar också hur man kan kombinera dessa metoder.

Företagsekonomiska forskningsmetoder är särskilt lämplig för studenter som ska genomföra ett forskningsprojekt. Författarna vägleder läsaren genom hela processen: från formulering av forskningsfrågor och litteraturgenomgång till utformning av frågeformulär, dataanalys och presentation av forskningsresultat. Boken är även en värdefull läranderesurs tack vare detaljerade beskrivningar av de metoder som används av erfarna forskare och de filosofiska och etiska problem som forskare kan ställas inför.

Denna fjärde upplaga, som är en översättning av den sjätte upplagan av Business Research Methods, är grundligt reviderad och uppdaterad med den senaste forskningen.

Om författarna

Alan Bryman var professor vid University of Leicester. Emma Bell är professor vid Open University. Bill Harley är professor vid University of Melbourne.

Översatt av Linnéa Holmén

This extremely popular text is the complete introduction to doing business research and is the ideal guide for students embarking on a research project.The authors have extensively revised this sixth edition to make it the most engaging and relevant text available. New chapters on quantitative methods and visual research offer extensive coverage of these areas and even greater practical support in applying these techniques, while cutting-edge material on inclusivity and bias in research, feminist perspectives, and decolonial and indigenous research is also introduced. 'Student experience' features provide practical tips, presenting personal insights and advice from fellow students to help you avoid common mistakes and follow others' successful strategies when undertaking your own research project. For the sixth edition, the 'Research in Focus' features provide a greater global range of examples, including new case studies from China, Denmark, Germany, Spain, and India, all of which demonstrate how fascinating and essential research can be.Above all else, the book places strong emphasis on those challenges faced most frequently by students, such as choosing a research question, planning a project, and writing it up. Presenting essential topics in a concise way, Business Research Methods will provide you with key information without becoming overwhelming: it is now even clearer, more focused, and more relevant than ever before.The e-book offers a mobile experience and convenient access: www.oxfordtextbooks.co.uk/ebooksThis book is accompanied by the following online resources:For studentsVideo tutorials covering SPSS, Nvivo, R, and Stata.Self-test multiple choice questions with answer feedbackResearch project guideVideo interviews with students and lecturersLinks to additional resources (articles, data repositories, and third-party guides)Guide to using Excel in data analysisFlashcard glossaryFor lecturersPowerPoint presentationsAdditional case studiesDiscussion questionsLecturer's guide (includes suggested lecture outlines, problem-spotting, and practical teaching tips)Test bank containing multiple choice questions Figures from the text

The gold standard textbook in business research: trusted, comprehensive, supportive.The clearest, most authoritative guide to research methods, helping students succeed in their studies and projects while building essential academic and career skills. The seventh edition explores AI, ethics and social media, and features new tools and animations to instil confidence in students' learning.Selling Points:- Highly comprehensive and exceptionally well-written: a complete and clear guide to the process of conducting business research. - The only business research book to use interviews with students and educators to provide invaluable real-world insights and advice on potential pitfalls to avoid, and successful strategies to emulate, when undertaking a research project. - Examples from various business functions - including marketing, strategy, accounting, and human resource management - span cultures and geographies, and clearly show the relevance of business research to the real world. - 'Tips and skills' and 'Checklists' boxes help students progress with their own project, and become equipped with the skills needed to become successful business researchers in life beyond university. - Also available as an e-book enhanced with self-assessment activities and multi-media content to offer a fully immersive experience with extra learning support. New to this edition:- Practical advice to help students navigate the fast-changing landscape of business research.- Expanded discussion that builds students’ awareness of key developments in research ethics, including social media research, the use of generative AI, and academic freedom.- Enhanced coverage of digital research methods, including online ethnography and the use of video and film in qualitative research, reflecting evolving course demands.- Additional guidance to support students in theorising from both qualitative and quantitative research.- New digital tools and resources, including animated diagrams with audio explanations, updated videos featuring advice from lecturers and students in research methods, and an interactive guide to choosing appropriate research methods, ensure students grasp the breadth of the discipline and how they can apply the skills and knowledge within their degree.

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