Bill McGowan - Böcker

During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion. In these moments, it's important to be pitch perfect-to use precisely the right tone to convey the right message to the right person at the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, which are as easy to learn, implement, and master as they are effective. The right language-both verbal and nonverbal-can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you've left the room.

The media guru and bestselling author of Pitch Perfect helps professionals break away from canned communications and find their true—and most effective—voice no matter the workplace.The business world has adopted the wrong definition of successful business communication. For many years, being “on message” was considered the prime directive. The overwhelming majority of professionals today exist in a rigidly narrow range of bland rhetoric, throwing around industry buzzwords and empty jargon to create the impression of business savvy. But when everyone sounds messaged (and the same), no one stands out. And now, with more ways than ever to get your message across, it’s never been harder to communicate clearly and have your message stick.Bill McGowan has devoted more than twenty years to helping people find their distinctive voice. From CEOs to White House staffers to television personalities, he has coached thousands of speakers to improve their presentation skills and make their narrative more memorable and distinctive by breaking free from the challenges preventing them from selling their ideas with conviction, motivating their teams during challenging times, or clearly articulating a company’s mission.Speak, Memorably offers concrete strategies and tools to help anyone, in any stage of their career, cut through the numbing sameness of cliches and boring business rhetoric and find their authentic voice. Inspiring and entertaining, it is a masterclass in the soft skills of interpersonal communication and an inspiring call to action for professionals to break free from forgettable “brand” speak and instead craft thoughtful and memorable messages.How do you break free from forgettable corporate-speak and find the authentic voice that gets results?The Storytelling Formula: Learn the same secrets legendary film director Francis Ford Coppola uses to captivate an audience and make your narrative stick.Actionable Public Speaking Skills: Go beyond theory with concrete techniques coached to CEOs and White House staffers to help you sell your ideas with conviction.Avoid the Conformity Trap: Break free from the buzzwords, empty jargon, and clichés that make most professionals forgettable.Develop Your Authentic Voice: Discover how to stop being “on message” and start communicating in a way that is memorable, distinctive, and uniquely yours.