BJ Fogg – författare

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7 produkter

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7 produkter

Tiny Habits

The Small Changes That Change Everything

AvBJ Fogg

Häftad, Engelska, 2021

187 kr

Skickas inom 3-6 vardagar

New York Times Bestseller | A habit expert from Stanford University shares his breakthrough method for building habits quickly and easily. With Tiny Habits you’ll increase productivity by tapping into positive emotions to create a happier and healthier life. Dr. Fogg’s new and extremely practical method picks up where Atomic Habits left off.

“There are many great books on the topic [of habits]: The Power of Habit, Atomic Habits, but this offers the most comprehensive, practical, simple, and compassionate method I've ever come across.” —John Stepper, Goodreads user

BJ FOGG is here to change your life—and revolutionize how we think about human behavior. Based on twenty years of research and Fogg’s experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you’ll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures.

This proven, step-by-step guide will help you design habits and make them stick through positive emotion and celebrating small successes. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve—by starting small.

Mikrovanor : de minimala förändringarna som ger maximala resultat

AvBJ Fogg

Inbunden, Svenska, 2020

(5)

216 kr

Skickas

En New York Times bästsäljare som på riktigt har kraften att förändra ditt liv.

Världens kanske absolut främsta expert på hur vi skapar vanor visar hur du kan få ett gladare, hälsosammare, lärorikare och mer funktionellt liv: genom att börja på mikronivå.

BJ Fogg är på sätt och vis mannen som fått oss alla att sitta med näsan över våra mobiltelefoner, för många av Silicon Valleys mest framgångsrika och dominerande företagare har gått hans kurser i beteendedesign på Stanford eller någon av hans många boot camps.

I Mikrovanor : De minimala förändringarna som ger maximala resultat redogör han för hur vi faktiskt ska kunna förbättra våra liv. Hemligheten (eller snarare tekniken) är att börja på lägsta möjliga nivå och här visar han övertygande hur vi ska gå till väga. Och hans teknik är förstås fullt applicerbar om du exempelvis vill använda mobiltelefonen mindre.

Persuasive Technology

Using Computers to Change What We Think and Do

AvB.J. Fogg

Häftad, Engelska, 2003

589 kr

Skickas inom 10-15 vardagar

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial-and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.* Filled with key term definitions in persuasive computing*Provides frameworks for understanding this domain*Describes real examples of persuasive technologies

Tiny Habits

Why Starting Small Makes Lasting Change Easy

AvBJ Fogg

Häftad, Engelska, 2020

(1)

150 kr

Skickas

Improving your life is much easier than you think. Whether it’s losing weight, sleeping more, or restoring your work/life balance – the secret is to start small.For years, we’ve been told that being more healthy and productive is a matter of willpower: that we should follow the latest fad and make constant changes to our lifestyles. But whether in our diets, fitness plans or jobs, radical overhauls never work. Instead we should start with quick wins — and embed new, tiny habits into our everyday routines.The world expert on this is Silicon Valley legend BJ Fogg, pioneering research psychologist and founder of the iconic Behaviour Design Lab at Stanford. Now anyone can use his science-based approach to make changes that are simple to achieve and sticky enough to last.In the hugely anticipated Tiny Habits, BJ Fogg shows us how to change our lives for the better, one tiny habit at a time. Based on twenty years research and his experience coaching over 40,000 people, it cracks the code of habit formation. Focus on what is easy to change, not what is hard; focus on what you want to do, not what you should do. At the heart of this is a startling truth — that creating happier, healthier lives can be easy, and surprisingly fun.

Persuasive Technology

Second International Conference on Persuasive Technology, PERSUASIVE 2007, Palo Alto, CA, USA, April 26-27, 2007. Revised Selected Papers

AvYvonne de Kort,Wijnand IJsselsteijnm. fl.

Häftad, Engelska, 2007

525 kr

Skickas inom 10-15 vardagar

Persuasive technology is the general class of technologies that purposefully apply psychological principles of persuasion – principles of credibility, trust, reciprocity, authority and the like – in interactive media, in the service of changing their users’ attitudes and behavior. Only one year ago, in 2006, the first international conference in this area, PERSUASIVE 2006 was hosted in Eindhoven. The conference was entirely geared towards communicating the progress made in the area of persuasive technology, and towards presenting recent results in theory, design, technology and evaluation. It brought together a wide range of research fields, including social psychology, HCI, computer science, industrial design, engineering, game design, communication science, and human factors, and the formula worked: plans for a follow-up were made immediately upon its conclusion. PERSUASIVE 2007, the second international conference on persuasive technology, was hosted by Stanford University, April 26–27. The program featured a large number of presentations, both oral and in poster format, on new findings, new conceptualizations and designs, and new reflections on persuasion through technology. Sponsored by the National Science Foundation, this conference featured the best new insights into how video games, mobile phone applications, and Web sites can be designed to motivate and influence people.