Björn Hansen – författare

MEDDICC Sälj mer, snabbare ger dig en strukturerad och praktisk metod för att effektivisera försäljningsprocessen. MEDDICC är en av världens mest använda säljmetoder för Hightech-bolag. MEDDICC ger dig metoder för att öka din hitrate - genom att ställa 7 viktiga frågor till kunderna kan du fokusera all energi på de affärer du kan vinna - och strunta i resten. Genom att implementera MEDDICC-metoden kan säljare förbättra sin förmåga att kvalificera affärer, vilket resulterar i mer träffsäkra affärer och snabba säljprocessen. Boken ger även verktyg för att höja den emotionella intelligensen (EQ), vilket är avgörande för att skapa starka kundrelationer och bygga förtroende, Jens Edgren delar med sig av konkreta tekniker och storytelling-metoder som hjälper säljare att kommunicera effektivt och övertygande . Dessutom betonar han vikten av att fokusera på värdefulla kunder och att använda tiden effektivt för att uppnå bättre resultat . Boken innehåller en mängd exempel från utmanande säljsituationer - och konkreta verktyg, bl a MEDDICC Salescompass - för att snabbt kunna omsätta kunskaperna till att vinna nya affärer. MEDDICC Sälj mer, snabbare innehåller också värdefulla råd till försäljningschefer, skrivet av Björn Hansen, en erfaren försäljningschef. Förord av Peter Ericsson

" This book is the first comprehensive survey of modals and modal constructions in the languages of Europe. It is a collaborative effort between scholars from Europe and the United States, stemming from a workshop on Modals in the Languages of Europe in Valencia.The aim of this book is to describe the properties of modals and modal constructions in the European area and to compare the systems in individual languages or language families from an areal and genetic perspective. For the sake of contrast, the book also looks at the expression of modality in some languages just outside of Europe. The book consists of fourteen chapters on modal systems in individual languages or language families, written by experts in the respective languages, and an introductory and concluding chapter, written by the editors.The book gives both a description of the modals in the individual languages and an account of the nature and status of modals in general. It provides the reader with a theoretical account of how modals and modal constructions are grammaticalized. This theoretical account is informed by the parameters of grammaticalization of Christian Lehmann. These parameters were chosen because they are language-independent, as opposed to more language specific criteria (for instance, the NICE-criteria for English). The parameters themselves are examined as well for their suitability as part of any theory of grammaticalization. The book thus gives readers access to a collection of data on modality that surpasses most works in this field and also provides a fresh perspective on issues of grammaticalization and language contact. It is therefore of interest to scholars of modality, language contact and areal linguistics, grammaticalization theory and typology."

The volume presents new insights into two basic theoretical issues hotly debated in recent work on grammaticalization and language contact: grammatical replication and grammatical borrowability. The key issues are: How can grammatical replication be distinguished from other, superficially similar processes of contact-induced linguistic change, and under what conditions does it take place? Are there grammatical morphemes or constructions that are more easily borrowed than others, and how can language contact account for areal biases in the borrowing (vs. calquing) of grammatical formatives? The book is a major contribution to the ongoing theoretical discussion concerning the relationship between grammaticalization and language contact on a broad empirical basis.

Yiddish Language Structures presents ten new studies on structural aspects of Yiddish in the light of modern linguistic theories which are of interest to linguists and philologists. The contributions are examples of data-based research. They address several levels of the language system including morphology, syntax and lexicology, and put special emphasis on mechanisms of internal and contact-induced language change spanning different epochs and societal and textual strata.

The book is dedicated to the study of the causes and mechanisms of syntactic change in Slavonic languages, including internally motivated syntactic change, syntactic change under contact conditions (structural convergence, pattern replication, shift-induced transfer etc.): It also explores metalinguistic factors such as ideologically driven selection and propagation of syntactic structures.