Bruce Aaron – författare
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2 produkter
2 produkter
Häftad, Engelska, 2013
239 kr
Skickas inom 5-8 vardagar
Known for their expertise in ROI, Jack and Patricia Phillips have contributed to another area in the field of measurement and evaluation. Together with Bruce Aaron, they’re offering a useful tool to help learning and development professionals design and administer surveys and questionnaires. Written in the accessible style of ASTD Basics books, this volume covers: the purpose of surveys and questionnairestypes of error that can creep into survey resultsconsiderations when developing survey questionstricks to ensure positive response ratescontent on validity and reliabilityapproaches to data analysis and reporting results. In addition to content on survey design, the book includes a section that evaluates various survey technologies. By applying a simple decision-making process, readers can identify the most appropriate survey tool for their needs.
E-bok
Engelska, 2023389 kr
Läs direkt efter köp
Learning and development professionals have embraced the concept of measurement, evaluation, and ROI. They know the importance of collecting valid, reliable data—but many want to build greater skills in asking the right measurement questions the right way. Experts in their field, Jack and Patricia Phillips have written a new book on measurement with Bruce Aaron, Survey Basics: A Guide to Developing Surveys and Questionnaires.A must read if you need to develop effective, valid, and reliable surveys.Designed to be a quick, concise crash course on survey development: Design the instrument so that people find it easy to respond to Ensure positive response rates Watch for types of errors that can creep into survey results.This book is a tool to help the L&D professional design and administer surveys and questionnaires. It describes the purpose of surveys and questionnaires, types of error that can creep into survey results, and considerations when developing specific survey questions. In addition, it offers advice to ensure positive response rates and how to design the instrument so that people find it easy to respond. The book includes content on validity and reliability, data analysis, and includes a chapter describing approaches to displaying data and reporting results.