Survey Basics

AvPatricia Pulliam Phillips,Jack J. Phillips

Häftad, Engelska, 2013

247 kr

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Beskrivning

Known for their expertise in ROI, Jack and Patricia Phillips have contributed to another area in the field of measurement and evaluation. Together with Bruce Aaron, they’re offering a useful tool to help learning and development professionals design and administer surveys and questionnaires. Written in the accessible style of ASTD Basics books, this volume covers: the purpose of surveys and questionnairestypes of error that can creep into survey resultsconsiderations when developing survey questionstricks to ensure positive response ratescontent on validity and reliabilityapproaches to data analysis and reporting results. In addition to content on survey design, the book includes a section that evaluates various survey technologies. By applying a simple decision-making process, readers can identify the most appropriate survey tool for their needs.

Produktinformation

Utgivningsdatum:2013-06-27
Mått:241 x 190 x 15 mm
Vikt:530 g
Format:Häftad
Språk:Engelska
Serie:ASTD Training Basics
Antal sidor:288
Förlag:American Society for Training & Development
ISBN:9781562868093

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Mer om författaren

Jack J. Phillips, PhD, is chairman of the ROI Institute and a world-renowned expert on measurement and evaluation. Phillips provides consulting services for Fortune 500 companies and workshops for major conference providers worldwide. Phillips is also the author or editor of more than 100 articles and 75+ books, including Measuring the Success of Leadership Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI (ATD Press). His work has been featured in the Wall Street Journal, Bloomberg Businessweek, Fortune, and on CNN. Patti Phillips is president and CEO of the ROI Institute and is the ATD Certification Institute's 2015 CPLP Fellow. Since 1997, she has worked with organizations in more than 60 countries as they demonstrate the value of a variety of programs and projects. Patti serves on the board of the Center for Talent Reporting, as Distinguished Principal Research Fellow for The Conference Board, and as faculty on the UN System Staff College in Turin, Italy. Patti has written and edited numerous books and articles on the topics of measurement, evaluation, and ROI. Recent publications include Measuring the Success of Leadership Development, Making Human Capital Analytics Work, Measuring the Success of Learning Through Technology, Measuring the Success of Organization Development, and Measuring Leadership Development: Quantify Your Program's Impact and ROI on Organizational Performance. Bruce Aaron, PhD, has more than 20 years of program evaluation experience, and has presented at international conferences of organizations such as ASTD, ISPI, SALT, AERA, FERA, EERA, AEA, and The Psychometric Society. Aaron has authored or co-authored dozens of presentations, articles, chapters, and books, including Isolation of Results: Defining the Impact of the Program with Jack Phillips, and a chapter for The ASTD Handbook of Measuring and Evaluating Training.