C. Ludlow – författare

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1 produkter

1. 

   Inclusive Branding

   The Why and How of a Holistic Approach to Brands

   Av Klaus Schmidt, C. Ludlow

   Häftad, 2002

   906 kr

   Lägg i varukorg

   Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then …