Calin Gurau – författare

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1 produkter

1. 

   Marketing Strategies

   A Contemporary Approach

   Av Ashok Ranchhod, Calin Gurau

   Häftad, 2007

   799 kr

   Lägg i varukorg

   Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are …