Ashok Ranchhod – författare
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4 produkter
Marketing Strategies
A Contemporary Approach
Av Ashok Ranchhod, Calin Gurau
Häftad, 2007
799 kr
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Taking a modern European perspective, Marketing Strategies examines marketing from different angles an order to create a broader understanding of the discipline. A radical and dynamic approach to the subject is taken, in that there is no discussion of the traditional 4 'P's, as strategies are …
Marketing in Travel and Tourism
Av Ashok Ranchhod, Mike Morgan m. fl.
E-bok, 2010
1088 kr
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Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications …
Marketing in Travel and Tourism
Av Ashok Ranchhod, Mike Morgan m. fl.
E-bok, 2010
1124 kr
Lägg i varukorg
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications …