Mike Morgan – författare

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue.This fully revised edition includes:Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areasNew material on the role of e-marketing, motivations and consumer behaviourFive in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learningA companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensible text for all students and lecturers.

The exclusive, authorised inside story of the tough LRDG raiders of the Second World War, drawn from the unpublished records of the famous force. The unit won unrivalled mastery of the North African desert in their wide-ranging and heavily armed trucks, earning grudging praise even from Rommel, the Desert Fox himself, for their skilful reconnaissance, punishing raids and powers of evasion.

Geordie Doran's career has been truly remarkable, spanning 40 years during which he served in the infantry, the Parachute Regiment and the SAS. Geordie saw active service in Germany, Cyprus, the Korean War and Suez; he became an expert in jungle warfare in Malaya and in Borneo, as well as special operations in the deserts of Oman and Yemen. Returning to England in the early 1970s, Geordie was interrogated by Special Branch about his secret activities in Yemen. A serious road accident put paid to his frontline soldiering career, but he found a new and vital role in the SAS, as a permanent staff instructor with 23 SAS (TA) training new recruits. Having survived live action in some of the most dangerous trouble hotspots around the world and survived, he has become a living legend in special forces circles.

The Special Air Service (SAS) was formed in the North African desert in 1941, the brainchild of Colonel David Stirling. He bequeathed to the present day a simple, unshakeable fact – a small force of well-trained, well-armed, determined men operating way behind enemy lines can achieve damage and destruction totally out of proportion to its size. This concept remains as true today as it was then.A unique combat unit was created; copied but never equalled – the much feared SAS. Mike Morgan tells the story of the SAS, from its beginnings in the Second World War, through its involvement in the ‘bush wars’ of the 50s and 60s, and the more secretive military operations of the Cold War era, through to the Gulf Wars of more recent years. Nearer to home, the anti-terrorist duties of the SAS are covered – for example, the Iranian Embassy siege. He also looks at what it takes to be an SAS soldier, their selection and training, their weapons and equipment, and their links to the Special Forces of other nations. A series of appendices cover gallantry awards and a timeline of the regiment.

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy.Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with customers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue.This fully revised edition includes:Full colour interior with pedagogic features such as discussion questions and exercises to encourage further exploration of key areasNew material on the role of e-marketing, motivations and consumer behaviourFive in-depth international case studies, including Tourism New Zealand and Agra Indian World Heritage Site, along with 17 mini cases to contextualise learningA companion website for students and lecturers which includes PowerPoint slides and review questions to aid teaching and learning Marketing in Travel and Tourism provides a truly international and comprehensive guide to marketing in the global travel industry, an indispensable text for all students and lecturers.