Catalina Goanta – författare

This timely book sheds light on the cultural, economic and legal aspects of content creation as a form of labour, investigating concerns over working conditions, worker protection, and the status of the working relationship. Chapters written by leading experts in the field explore two opposing, yet complementary sides of work: labour as an invisible and underappreciated effort made by influencers, and labour as an economic enterprise.Bringing together authors from different disciplinary backgrounds, the editors gather various threads of research from law, media studies and economics, to raise intriguing questions regarding working as an influencer and how to conceptualise, analyse and apply labour regimes to the broad entrepreneurial portfolio of volatile creative work within the ‘hustle’ of the creator economy. The Hashtag Hustle exposes the uncertainty around the qualification and characteristics of influencer labour.Providing a detailed exploration of this contemporary topic, The Hashtag Hustle is an ideal read for scholars and academics interested in technology and internet law. The authors present global and diverse coverage of the topic across the academic fields of marketing, management, media studies and communication, making this book a wide-ranging reference tool.

This timely book sheds light on the cultural, economic and legal aspects of content creation as a form of labour, investigating concerns over working conditions, worker protection, and the status of the working relationship. Chapters written by leading experts in the field explore two opposing, yet complementary sides of work: labour as an invisible and underappreciated effort made by influencers, and labour as an economic enterprise.

Bringing together authors from different disciplinary backgrounds, the editors gather various threads of research from law, media studies and economics, to raise intriguing questions regarding working as an influencer and how to conceptualise, analyse and apply labour regimes to the broad entrepreneurial portfolio of volatile creative work within the ‘hustle’ of the creator economy. The Hashtag Hustle exposes the uncertainty around the qualification and characteristics of influencer labour.

Providing a detailed exploration of this contemporary topic, The Hashtag Hustle is an ideal read for scholars and academics interested in technology and internet law. The authors present global and diverse coverage of the topic across the academic fields of marketing, management, media studies and communication, making this book a wide-ranging reference tool.

This innovative textbook edited by international experts in technology law and policy provides a comprehensive and accessible guide into the fast-evolving landscape of technology law and policy in the UK and the EU. The recent wave of regulatory reforms adopted by UK and EU regulators increases the complexity of Internet law as it had developed in the past decades. Recognising the ever-growing importance of artificial intelligence in today’s public discourse, the textbook extends beyond traditional legal sectoral frameworks, and explores the intersection of law, technology, and public policy to describe and critically reflect on current and emerging issues in the modern information society. This exploration follows thematic areas of interest, such as adtech, privacy by design, predictive policing, and social media, while also providing accessible historical overviews of how policy has developed in specific fields including platform liability, copyright, or data protection, and case studies on key topics. The companion website provides multimedia resources to delve deeper into specific topics; introductory materials for readers that are unfamiliar with the EU legal system; and teaching resources.Law, Policy, and the Internet is an essential resource for anyone seeking to navigate the complexities of internet regulation in an era of exponential technological change.

This innovative textbook edited by international experts in technology law and policy provides a comprehensive and accessible guide into the fast-evolving landscape of technology law and policy in the UK and the EU.The recent wave of regulatory reforms adopted by UK and EU regulators increases the complexity of Internet law as it had developed in the past decades. Recognising the ever-growing importance of artificial intelligence in today’s public discourse, the textbook extends beyond traditional legal sectoral frameworks, and explores the intersection of law, technology, and public policy to describe and critically reflect on current and emerging issues in the modern information society.As well as providing accessible guides to how law and policy came to be made in relation to topics like platform liability, AI, copyright, and privacy and data protection, the book also homes in on key areas such as the EU AI Act, adtech regulation, social media, chatbots, the gig worker economy, cybersecurity and predictive policing."The companion website provides multimedia resources to delve deeper into specific topics; introductory materials for readers that are unfamiliar with the EU legal system; and teaching resources.Law, Policy, and the Internet is an essential resource for anyone seeking to navigate the complexities of internet regulation in an era of exponential technological change.

Aiming to fill a gap in existing literature, this book contains an empirical study of the converging effects of the harmonisation policies used by the European lawmaker in consumer sales law.

In today's society, the power of someone's reputation, or influence, has been turned into a job: that of being a social media influencer. This role comes with promises, such as aspirational work, but is rife with challenges, given the controversy that often surrounds influencers. This is the first book on the regulation of social media influencers, that brings together legal, economic and ethical angles to further unveil the implications of influencer marketing.Thus far, influencers have been under scrutiny for not disclosing paid advertising, yet their activity has many more questionable implications. This edited volume combines insights from law, economics, ethics and communication science to reveal these implications and propose new ways in which public bodies, social media companies and citizens ought to relate to influencer marketing. Academics and students of Law, Economics, Ethics and Communication Science will find policy making insights in this collection. In addition, The Regulation of Social Media Influencers will be essential reading for regulators. Contributors include: E. Apa, M. de Cock Bunning, S. de Jans, M. de Veirman, R. Ducato, I. Ebert, C. Fieseler, C. Goanta, L. Hudders, M. Leiser, M. Leszczynska, D. Mangan, G. Newlands, F. Pflücke, O. Pollicino, S. Ranchordás, D. Sindermann, E. van den Abeele, S. van der Hof, G. van Dijck, V. Verdoodt, I. Wildhaber