This timely book sheds light on the cultural, economic and legal aspects of content creation as a form of labour, investigating concerns over working conditions, worker protection, and the status of the working relationship. Chapters written by leading experts in the field explore two opposing, yet complementary sides of work: labour as an invisible and underappreciated effort made by influencers, and labour as an economic enterprise.Bringing together authors from different disciplinary backgrounds, the editors gather various threads of research from law, media studies and economics, to raise intriguing questions regarding working as an influencer and how to conceptualise, analyse and apply labour regimes to the broad entrepreneurial portfolio of volatile creative work within the ‘hustle’ of the creator economy. The Hashtag Hustle exposes the uncertainty around the qualification and characteristics of influencer labour.Providing a detailed exploration of this contemporary topic, The Hashtag Hustle is an ideal read for scholars and academics interested in technology and internet law. The authors present global and diverse coverage of the topic across the academic fields of marketing, management, media studies and communication, making this book a wide-ranging reference tool.

This timely book sheds light on the cultural, economic and legal aspects of content creation as a form of labour, investigating concerns over working conditions, worker protection, and the status of the working relationship. Chapters written by leading experts in the field explore two opposing, yet complementary sides of work: labour as an invisible and underappreciated effort made by influencers, and labour as an economic enterprise.

Bringing together authors from different disciplinary backgrounds, the editors gather various threads of research from law, media studies and economics, to raise intriguing questions regarding working as an influencer and how to conceptualise, analyse and apply labour regimes to the broad entrepreneurial portfolio of volatile creative work within the ‘hustle’ of the creator economy. The Hashtag Hustle exposes the uncertainty around the qualification and characteristics of influencer labour.

Providing a detailed exploration of this contemporary topic, The Hashtag Hustle is an ideal read for scholars and academics interested in technology and internet law. The authors present global and diverse coverage of the topic across the academic fields of marketing, management, media studies and communication, making this book a wide-ranging reference tool.

Der Bedeutungsgewinn der Corporate Social Responsibility in der öffentlichen Debatte fordert von Unternehmen, auch den Kapitalmärkten den Wert sozialen und ökologischen Engagements zu vermitteln. Die kommunikative Darstellung solcher Aktivitäten muss jedoch sehr viel pointierter als in der bisherigen, weitgehend zielgruppenindifferenten, Nachhaltigkeitskommunikation einen Zusammenhang mit den Interessen der Kapitalmärkte herstellen. Gefragt ist daher eine Kapitalmarktkommunikation, die es versteht, gesellschaftliches Engagement überzeugend als Wertgewinn für die Unternehmenseigentümer darzulegen. Christian Fieseler zeigt in diesem Kontext auf, wie sozial und ökologisch verantwortungsvolle Unternehmen am effektivsten und werthaltigsten über ihre Corporate Social Responsibility informieren können.

This timely book sheds light on the cultural, economic and legal aspects of content creation as a form of labour, investigating concerns over working conditions, worker protection, and the status of the working relationship. Chapters written by leading experts in the field explore two opposing, yet complementary sides of work: labour as an invisible and underappreciated effort made by influencers, and labour as an economic enterprise.Bringing together authors from different disciplinary backgrounds, the editors gather various threads of research from law, media studies and economics, to raise intriguing questions regarding working as an influencer and how to conceptualise, analyse and apply labour regimes to the broad entrepreneurial portfolio of volatile creative work within the ‘hustle’ of the creator economy. The Hashtag Hustle exposes the uncertainty around the qualification and characteristics of influencer labour.Providing a detailed exploration of this contemporary topic, The Hashtag Hustle is an ideal read for scholars and academics interested in technology and internet law. The authors present global and diverse coverage of the topic across the academic fields of marketing, management, media studies and communication, making this book a wide-ranging reference tool.

This timely book sheds light on the cultural, economic and legal aspects of content creation as a form of labour, investigating concerns over working conditions, worker protection, and the status of the working relationship. Chapters written by leading experts in the field explore two opposing, yet complementary sides of work: labour as an invisible and underappreciated effort made by influencers, and labour as an economic enterprise.

Bringing together authors from different disciplinary backgrounds, the editors gather various threads of research from law, media studies and economics, to raise intriguing questions regarding working as an influencer and how to conceptualise, analyse and apply labour regimes to the broad entrepreneurial portfolio of volatile creative work within the ‘hustle’ of the creator economy. The Hashtag Hustle exposes the uncertainty around the qualification and characteristics of influencer labour.

Providing a detailed exploration of this contemporary topic, The Hashtag Hustle is an ideal read for scholars and academics interested in technology and internet law. The authors present global and diverse coverage of the topic across the academic fields of marketing, management, media studies and communication, making this book a wide-ranging reference tool.

Der Bedeutungsgewinn der Corporate Social Responsibility in der öffentlichen Debatte fordert von Unternehmen, auch den Kapitalmärkten den Wert sozialen und ökologischen Engagements zu vermitteln. Die kommunikative Darstellung solcher Aktivitäten muss jedoch sehr viel pointierter als in der bisherigen, weitgehend zielgruppenindifferenten, Nachhaltigkeitskommunikation einen Zusammenhang mit den Interessen der Kapitalmärkte herstellen. Gefragt ist daher eine Kapitalmarktkommunikation, die es versteht, gesellschaftliches Engagement überzeugend als Wertgewinn für die Unternehmenseigentümer darzulegen. Christian Fieseler zeigt in diesem Kontext auf, wie sozial und ökologisch verantwortungsvolle Unternehmen am effektivsten und werthaltigsten über ihre Corporate Social Responsibility informieren können.