Cathrine Jansson-Boyd – författare
Visar alla böcker från författaren Cathrine Jansson-Boyd. Handla med fri frakt och snabb leverans.
7 produkter
Consumer Neuroscience
Av Cathrine Jansson-Boyd, Peter Bright
Häftad, 2024
764 kr
Kommande
Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. In order to truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. The initial chapters …
Consumption Matters
A Psychological Perspective
Häftad, 2011
487 kr
Lägg i varukorg
What does it mean to live in a consumer society and how does this impact on our behaviour?In this insightful and engaging introduction to the psychology of consumption, Cathrine Jansson-Boyd discusses the various ways that consumer activities pervade our everyday lives, whether we are buying the …
Consumer Psychology 2e
Häftad, 2019
431 kr
Lägg i varukorg
• Why do people behave and think the way they do? • What makes people choose certain products and services? • How does consumption affect our everyday lives? Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and …
Consumer Psychology 2e
E-bok, 2019
443 kr
Lägg i varukorg
• Why do people behave and think the way they do? • What makes people choose certain products and services? • How does consumption affect our everyday lives? Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and …
Consumer Neuroscience
Theory and Application
Av Cathrine Jansson-Boyd, Peter Bright
Häftad, 2023
1527 kr
Lägg i varukorg
Consumer Neuroscience: Theory and Application presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to …
Consumer Neuroscience
Theory and Application
Av Peter Bright, Cathrine Jansson-Boyd
E-bok, 2023
2172 kr
Lägg i varukorg
To truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce …
Consumption Matters
A Psychological Perspective
E-bok, 2017
562 kr
Lägg i varukorg
What does it mean to live in a consumer society and how does this impact on our behaviour? In this insightful and engaging introduction to the psychology of consumption, Cathrine Jansson-Boyd discusses the various ways that consumer activities pervade our everyday lives, whether we are buying the …
