Peter Bright – författare
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6 produkter
Consumer Neuroscience
Av Cathrine Jansson-Boyd, Peter Bright
Häftad, 2024
764 kr
Kommande
Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. In order to truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. The initial chapters …
Consumer Neuroscience
Theory and Application
Av Cathrine Jansson-Boyd, Peter Bright
Häftad, 2023
1527 kr
Lägg i varukorg
Consumer Neuroscience: Theory and Application presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to …
Consumer Neuroscience
Theory and Application
Av Peter Bright, Cathrine Jansson-Boyd
E-bok, 2023
2172 kr
Lägg i varukorg
To truly understand consumer behaviors, we need a clear understanding of how the brain is shaped by contextual factors. Consumer Neuroscience presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce …
