Ceren Yegen – författare

The digital era we are in is presenting a series of innovations every day. Today, technology is becoming a decisive factor in everyday life as well as in professional life. Every day, new media, which develop at a fast pace, influence many areas from everyday relations to professions and transform media. For example, the traditional media today has to adapt to new communication technologies and new media-based platforms. However, new forms of journalism and their tendencies are the ones that have a negative effect on the traditional media. Therefore, it is important to understand the situation of the traditional media in the new media age. This book will serve as a guide to understanding the new media – which stand as a great power against the traditional media today – as well as the structure of its environments and its potentialities.

This book discusses the significance of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in different countries during COVID-19.