Subhankar Das – författare

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences.The book offers comprehensive coverage of essential topics, including:• The concept of SEM and SEO• The mechanism of crawler program concepts of keywords• Keyword generation tools• Page ranking mechanism and indexing• Concepts of title, meta, alt tags• Concepts of PPC/PPM/CTR• SEO/SEM strategies• Anchor text and setting up• Query-based searchWhile other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences.The book offers comprehensive coverage of essential topics, including:• The concept of SEM and SEO• The mechanism of crawler program concepts of keywords• Keyword generation tools• Page ranking mechanism and indexing• Concepts of title, meta, alt tags• Concepts of PPC/PPM/CTR• SEO/SEM strategies• Anchor text and setting up• Query-based searchWhile other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.

This book presents a clear constructive representation for policy framework, effect, and integrities of various platforms that are vocal about digital entertainment. It provides a holistic representation of all the platforms, whether they are application based or AI based or web portal based.Digital Entertainment incorporates Internet-based gaming, remote gaming, online applications for TV, music, and films fans, and types of consumer-to-consumer (C2C) stimulation that includes human–PC or human–human or human–mobile collaboration through the Internet (or remote).

This book discusses the effect of global pandemic, Covid-19, on human resource and draws strategies with new job designing tools and techniques. It brings new dimensions of study in HR analytics which are sure to change after COVID-19 as it has affected the way people are going to work.

Covering a broad range of topics related to digital enterprises, this book is meant for business owners, digital professionals, managers, researchers, and academics who are seeking to integrate digital enterprises in order to allow organizations and countries to stay on a sustainable development trajectory while living with COVID-19.

This book explores the implications of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in different counties during COVID-19. This book will bring new dimensions of study to the concept of digital enterprises which is sure to change after COVID-19 as it has upended the way in which people work, live and communicate. Covering a broad range of topics related to digital enterprises, this book is meant for business owners, digital professionals, managers, researchers, and academics who are seeking to integrate digital enterprises in order to allow organizations and countries to stay on a sustainable development trajectory while living with COVID-19.

The book showcases research on digital entertainment solutions in different sectors. In recent years, digital media have evolved to include bandwidth-rich, smart, and connected platforms accessed via computers, tablets, smart phones, social media, and video game consoles. The high connectivity and vast processing capacity of these platforms have allowed for platform-agnostic, streaming, always-on, entertainment-on-demand consumption of digital content in a way distinct from traditional models of entertainment consumption. Moving beyond the unilateral delivery of content, with fixed positions of the entertainers and the entertained, digital entertainment is now dynamically generated by users and providers, blurring the boundary between producers and consumers of entertainment. With the increasing accessibility of multimodal media that surround audiences with sensory-rich information, digital entertainment is becoming more immersive.

This book discusses the significance of descriptive, predictive, and prescriptive digital enterprises and their practices for different functional domains and in different countries during COVID-19.

This book provides a comprehensive, forward-looking examination of how artificial intelligence, immersive technologies, and anthropomorphized robots shape the future of space exploration and commercialization. Space tourism is on the brink of a revolutionary transformation driven by technological advancements and a growing private sector involvement. Bringing together experts from diverse fields, including aerospace engineering, computer science, economics, law, and psychology, the book offers a comprehensive, multidisciplinary perspective on the challenges and opportunities in this exciting new frontier.An essential resource for academics, industry professionals, policymakers, and enthusiasts interested in the intersection of space exploration, tourism, and advanced technologies, the book aims to inspire and inform the next generation of space entrepreneurs, researchers, and explorers by providing a comprehensive overview of current developments and future possibilities in space economy.