Chahid Fourali – författare & böcker

Promise of Social Marketing

A Powerful Tool for Changing the World for Good

Häftad, Engelska, 2020

658 kr

Skickas inom 10-15 vardagar

Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential of this new field to help address effectively local and global issues that most nations are grappling with. It clarifies the history, philosophies, disciplines and techniques associated with best practice and highlights the need to engage with this field to help develop it further, so as to benefit humanity as a whole.There is an ongoing debate about the nature of marketing and whether it is able to fulfill or adapt to both commercial and social objectives. The unifying view is that marketing is a tool that can be used for individual, organizational or social benefits, and the aim of this book is to introduce the reader to an approach that is developing into a promising and rich new science, currently known as Social Marketing. It is a tool that brings hope to improving the world for good.The book guides the reader, step by step, demonstrating how this promising area can be applied to aims as diverse as HIV/AIDS prevention, responsible (global) citizenship, conflict resolution or the promotion of a worthwhile education. It will be of interest to not only those who study marketing, management, business ethics, education and public policy but anybody who’s interest is in improving the human condition.

Education and Social Change

Connecting Local and Global Perspectives

AvGeoffrey Elliott,Chahid Fouralim. fl.

Inbunden, Engelska, 2010

2 021 kr

Skickas inom 10-15 vardagar

Education policy and practice has historically been developed within thenational/regional context. However, globalization has prompted educationalists to review their practice in the light of international influences. World issues such as global warming, conflict and the depletion of earth resources have also contributed to an increased awareness of the rolethat education can play in resolving these problems. The contributors focus on how education can bring about social change whileconnecting with theory at the level of cultural impact and policy implications. Theyinvestigate the potential for creating a transnational value system in education, focusing on some key human rights issues both at home and overseas. Truly international in scope, this text lays the groundwork for future research by exposing the commonalities and differences in approaches to knowledge production and its dissemination, drawing together contributions from a variety of cross cultural contexts.

Promise of Social Marketing

A Powerful Tool for Changing the World for Good

AvChahid Fourali

E-bok

Engelska, 2016

757 kr

Läs direkt efter köp

Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential of this new field to help address effectively local and global issues that most nations are grappling with. It clarifies the history, philosophies, disciplines and techniques associated with best practice and highlights the need to engage with this field to help develop it further, so as to benefit humanity as a whole.

There is an ongoing debate about the nature of marketing and whether it is able to fulfill or adapt to both commercial and social objectives. The unifying view is that marketing is a tool that can be used for individual, organizational or social benefits, and the aim of this book is to introduce the reader to an approach that is developing into a promising and rich new science, currently known as Social Marketing. It is a tool that brings hope to improving the world for good.

The book guides the reader, step by step, demonstrating how this promising area can be applied to aims as diverse as HIV/AIDS prevention, responsible (global) citizenship, conflict resolution or the promotion of a worthwhile education. It will be of interest to not only those who study marketing, management, business ethics, education and public policy but anybody who’s interest is in improving the human condition.

Promise of Social Marketing

A Powerful Tool for Changing the World for Good

AvChahid Fourali

E-bok

PDF, Engelska, 2016

757 kr

Läs direkt efter köp

Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential of this new field to help address effectively local and global issues that most nations are grappling with. It clarifies the history, philosophies, disciplines and techniques associated with best practice and highlights the need to engage with this field to help develop it further, so as to benefit humanity as a whole.

There is an ongoing debate about the nature of marketing and whether it is able to fulfill or adapt to both commercial and social objectives. The unifying view is that marketing is a tool that can be used for individual, organizational or social benefits, and the aim of this book is to introduce the reader to an approach that is developing into a promising and rich new science, currently known as Social Marketing. It is a tool that brings hope to improving the world for good.

The book guides the reader, step by step, demonstrating how this promising area can be applied to aims as diverse as HIV/AIDS prevention, responsible (global) citizenship, conflict resolution or the promotion of a worthwhile education. It will be of interest to not only those who study marketing, management, business ethics, education and public policy but anybody who’s interest is in improving the human condition.

Education and Social Change

Connecting Local and Global Perspectives

AvGeoffrey Elliott,Chahid Fouralim. fl.

Häftad, Engelska, 2012

1 081 kr

Skickas inom 10-15 vardagar

Education policy and practice has historically been developed within thenational/regional context. However, globalization has prompted educationalists to review their practice in the light of international influences. World issues such as global warming, conflict and the depletion of earth resources have also contributed to an increased awareness of the rolethat education can play in resolving these problems.The contributors focus on how education can bring about social change whileconnecting with theory at the level of cultural impact and policy implications. Theyinvestigate the potential for creating a transnational value system in education, focusing on some key human rights issues both at home and overseas.Truly international in scope, this text lays the groundwork for future research by exposing the commonalities and differences in approaches to knowledge production and its dissemination, drawing together contributions from a variety of cross cultural contexts.

Education and Social Change

Connecting Local and Global Perspectives

AvGeoffrey Elliott,Chahid Fouralim. fl.

E-bok

Engelska, 2013

1 135 kr

Läs direkt efter köp

Education policy and practice has historically been developed within the national/regional context. However, globalization has prompted educationalists to review their practice in the light of international influences. World issues such as global warming, conflict and the depletion of earth resources have also contributed to an increased awareness of the role that education can play in resolving these problems. The contributors focus on how education can bring about social change while connecting with theory at the level of cultural impact and policy implications. They investigate the potential for creating a transnational value system in education, focusing on some key human rights issues both at home and overseas. Truly international in scope, this text lays the groundwork for future research by exposing the commonalities and differences in approaches to knowledge production and its dissemination, drawing together contributions from a variety of cross cultural contexts.

Education and Social Change

Connecting Local and Global Perspectives

AvGeoffrey Elliott,Chahid Fouralim. fl.

E-bok

PDF, Engelska, 2010

1 135 kr

Läs direkt efter köp

A timely consideration with an increased awareness of global issues and the role education can play in helping to resolve these concerns.

Marketing Research

Planning, Process, Practice

AvRiccardo Benzo,Marwa Gad Mohsenm. fl.

Häftad, Engelska, 2017

2 209 kr

Skickas inom 3-6 vardagar

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences

The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.

Promise of Social Marketing

A Powerful Tool for Changing the World for Good

AvChahid Fourali

Inbunden, Engelska, 2016

2 393 kr

Skickas inom 10-15 vardagar

Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential of this new field to help address effectively local and global issues that most nations are grappling with. It clarifies the history, philosophies, disciplines and techniques associated with best practice and highlights the need to engage with this field to help develop it further, so as to benefit humanity as a whole.There is an ongoing debate about the nature of marketing and whether it is able to fulfill or adapt to both commercial and social objectives. The unifying view is that marketing is a tool that can be used for individual, organizational or social benefits, and the aim of this book is to introduce the reader to an approach that is developing into a promising and rich new science, currently known as Social Marketing. It is a tool that brings hope to improving the world for good.The book guides the reader, step by step, demonstrating how this promising area can be applied to aims as diverse as HIV/AIDS prevention, responsible (global) citizenship, conflict resolution or the promotion of a worthwhile education. It will be of interest to not only those who study marketing, management, business ethics, education and public policy but anybody who’s interest is in improving the human condition.

Marketing Research

Planning, Process, Practice

AvChahid Fourali,Marwa G. Mohsenm. fl.

E-bok

Engelska, 2017

834 kr

Läs direkt efter köp

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences

The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.

Marketing Research

Planning, Process, Practice

AvRiccardo Benzo,Marwa Gad Mohsenm. fl.

Inbunden, Engelska, 2017

3 105 kr

Tillfälligt slut

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects. The chapters are arranged into core sections which progress systematically through the marketing research process, starting with designing and setting up research, to undertaking qualitative and quantitative research, and finally, summarizing and reporting research. To aid students in their research project, each chapter features a collection of learning features, such as: Case studies and international real-world examples Ethics boxes – Highlighting ethical implications in research projects Advanced boxes – Signaling more challenging topics students can return to after they have mastered the basics Activity boxes – Encouraging students to understand how what they have learned applies to their own experiences

The book is complemented by a range of online resources, including PowerPoint slides, multiple choice questions, free online exercise links, and discussion guides for Case Study & Additional Reading sections. Suitable reading for students who are undertaking a marketing research project.

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Chahid Fourali – författare

Promise of Social Marketing

Education and Social Change

Promise of Social Marketing

Promise of Social Marketing

Education and Social Change

Education and Social Change

Education and Social Change

Marketing Research

Promise of Social Marketing

Marketing Research

Marketing Research

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