Charles E Osgood – Författare

In this pioneering study, the authorsdeal with the nature and theory of meaning and present a new, objectivemethod for its measurement which they call the semantic differential.This instrument is not a specific test, but rather a general technique ofmeasurement that can be adapted to a wide variety of problems in such areasas clinical psychology, social psychology, linguistics, mass communications,esthetics, and political science. The core of the book is the authors' description,application, and evaluation of this important tool and its far-reachingimplications for empirical research.

One of the most frequently cited scholars in the social and behavioral sciences, Charles E. Osgood, has assembled his most important writings in this volume for the Centennial Psychology series. Osgood's prolific contributions cover four decades of research and center on the human cognitive processes and their functional characteristics at three levels of human ecology: in individual humans, across human cultures, and for survival of the human species. Oliver Tzeng's introduction, presenting Osgood's life as well as the evolution of his three major themes, is followed by eleven selections. A comprehensive bibliography of Osgood's writings completes this volume. Social and Behavioral Psychologists will find Language, Meaning, and Culture an extremely rich encounter.The three major themes of Osgood's entire professional life were set in motion during his undergraduate years. This volume divides Osgood's most important papers among these themes: Psycholinguistic Research and Theory; Cross Cultural Universals of Affective Meaning; Psycho-Social Dynamics and the Prospects for Mankind.