Charles K. Atkin – författare
Visar alla böcker från författaren Charles K. Atkin. Handla med fri frakt och snabb leverans.
3 produkter
Public Communication Campaigns
Av Jenny Rice, Ronald E. Rice m. fl.
Häftad, 1989
2011 kr
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In 1981 the first edition of Public Communication Campaigns effectively presented the state of the art in public communication campaigns. Program managers, policymakers, administrators, and evaluators brought together valuable perspectives on influencing public knowledge, attitudes, and behavior. …
Mass Communication and Public Health
Complexities and Conflicts
Av Charles K. Atkin, Lawrence Wallack m. fl.
Häftad, 1990
1934 kr
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The media influence how we live--and die. Tobacco can kill us, yet we continue to smoke. Drinking and driving is a lethal combination, yet we continue to drive when inebriated. Poor diet slowly destroys us, yet we continue to eat unhealthily. Why? Evolving from a national conference, Mass …
Public Communication Campaigns
Av Ronald E. Rice, Charles K. Atkin m. fl.
Häftad, 2012
2768 kr
Lägg i varukorg
In this fully revised and expanded Fourth Edition , Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun …
