Ronald E. Rice – författare

With the popularity of the Internet on the rise, more and more people are turning to their computers for health information, advice, support and services. With its information based firmly on research, The Internet and Health Communication provides an in-depth analysis of the changes in human communication and health care resulting from the Internet revolution. The contributors, representing a wide range of expertise, provide an extensive variety of examples from the micro to the macro, including information about HMO web sites, Internet pharmacies, and web-enabled hospitals, to vividly illustrate their findings and conclusions.

The Internet and Health Care: Theory, Research, and Practice presents an in-depth introduction to the field of health care and the Internet, from international and interdisciplinary perspectives. It combines expertise in the areas of the social sciences, medicine, policy, and systems analysis. With an international collection of contributors, it provides a current examination of key issues and research projects in the area. Methods and data used in the chapters include personal interviews, focus groups, observations, regional and national surveys, online transcript analysis, and much more. Sections in the book cover:*e-Health trends and theory;

*searching, discussing, and evaluating online health information at the individual level of analysis;

*discussing health information at the group or community level; and

*implementing health information systems at the regional and social level.

The Internet and Health Care will prove useful for university educators and students in the social, public health, and medical disciplines, including Internet researchers. It is also oriented to professionals in many disciplines who will appreciate an integrative theoretical, empirical, and critical analysis of the subject matter, including developers and providers of online health information.

The Internet and Health Care: Theory, Research, and Practice presents an in-depth introduction to the field of health care and the Internet, from international and interdisciplinary perspectives. It combines expertise in the areas of the social sciences, medicine, policy, and systems analysis. With an international collection of contributors, it provides a current examination of key issues and research projects in the area. Methods and data used in the chapters include personal interviews, focus groups, observations, regional and national surveys, online transcript analysis, and much more. Sections in the book cover:*e-Health trends and theory;

*searching, discussing, and evaluating online health information at the individual level of analysis;

*discussing health information at the group or community level; and

*implementing health information systems at the regional and social level.

The Internet and Health Care will prove useful for university educators and students in the social, public health, and medical disciplines, including Internet researchers. It is also oriented to professionals in many disciplines who will appreciate an integrative theoretical, empirical, and critical analysis of the subject matter, including developers and providers of online health information.

In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.