Christine Ennew – författare
Visar alla böcker från författaren Christine Ennew. Handla med fri frakt och snabb leverans.
11 produkter
Marketing Blueprint
Business Blueprints
Häftad, 1993
286 kr
Lägg i varukorg
This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.
Marketing Financial Services
Av Mike Wright, Trevor Watkins m. fl.
Häftad, 1995
1041 kr
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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.Combining analysis of principles, concepts …
Financial Services Marketing
A Guide to Principles and Practice
Av Christine Ennew, Nigel Waite m. fl.
Inbunden, 2024
3904 kr
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This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their …
Financial Services Marketing
A Guide to Principles and Practice
Av Christine Ennew, Nigel Waite m. fl.
Häftad, 2024
996 kr
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This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their …
Financial Services Marketing
A Guide to Principles and Practice
Av Roisin Waite, Nigel Waite m. fl.
E-bok, 2024
1052 kr
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This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their …
Financial Services Marketing
A Guide to Principles and Practice
Av Roisin Waite, Nigel Waite m. fl.
E-bok, 2024
1052 kr
Lägg i varukorg
This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their …
Marketing Financial Services
Av Trevor Watkins, Mike Wright m. fl.
E-bok, 2010
1231 kr
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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts …
Marketing Financial Services
Av Trevor Watkins, Mike Wright m. fl.
E-bok, 2010
1231 kr
Lägg i varukorg
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts …
Marketing Financial Services
Av Mike Wright, Trevor Watkins m. fl.
Inbunden, 2016
2585 kr
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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.Combining analysis of principles, concepts …
Cases in Marketing Financial Services
Av Mike Wright, Trevor Watkins m. fl.
E-bok, 2014
807 kr
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Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to …
Financial Services Marketing: An International Guide to Principles and Practice
Av Christine Ennew, Nigel Waite
Häftad, 2017
727 kr
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