Christopher Lochhead – författare

Visar alla böcker från författaren Christopher Lochhead. Handla med fri frakt och snabb leverans.

33 produkter

Play Bigger
How Rebels and Innovators Create New Categories and Dominate Markets
Av Al Ramadan, Dave Peterson m. fl.
Häftad, 2016
210 kr
Lägg i varukorg
In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, …
Play Bigger
How Pirates, Dreamers, and Innovators Create and Dominate Markets
Av Kevin Maney, Christopher Lochhead m. fl.
E-bok, 2016
106 kr
Lägg i varukorg
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market …
Play Bigger
How Rebels and Innovators Create New Categories and Dominate Markets
Av Kevin Maney, Christopher Lochhead m. fl.
E-bok, 2016
45 kr
Lägg i varukorg
In today''s world, it''s no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales …
How To Create A Category As A Small &quote;e&quote; Entrepreneur
Av Eddie Yoon, Nicolas Cole m. fl.
E-bok, 2022
135 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com One of the most common questions entrepreneurs and small business owners ask is, "How do I create a category if I''m not a heavily funded startup …
Missionaries vs Mercenaries
Are You Competing Or Are You Creating?
Av Christopher Lochhead, Eddie Yoon m. fl.
E-bok, 2022
130 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Most entrepreneurs and business strategists believe Cirque du Soleil created something new by doing what had come before in new & different ways. …
Dying-From-Home
Designing A New Category Of Death
Av Eddie Yoon, Christopher Lochhead m. fl.
E-bok, 2022
135 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com The COVID-19 pandemic has opened the door for radical innovation-specifically in the work-from-home category. But the opportunities "at home" go …
Next 10 Years For Netflix
How The Streaming Giant Can Create The Next Giant Film Category
Av Eddie Yoon, Christopher Lochhead m. fl.
E-bok, 2022
135 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com In the summer of 2021, Netflix announced its plans to offer gaming products on its streaming platform. The first games launched on Android in early …
Meta Problem
Will Facebook''s New Category & Brand Work?
Av Nicolas Cole, Eddie Yoon m. fl.
E-bok, 2022
135 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com When you hear the word "Facebook," what comes to mind? Is it a fun blue logo? Is it bubbly emojis and Like buttons that bounce when you tap them? …
&quote;Ism Schism&quote;
Why Asian Bias Is Costing Corporate America A Trillion Dollars (The Untold Story of Zoom)
Av Nicolas Cole, Christopher Lochhead m. fl.
E-bok, 2022
135 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Most people don''t know that the man who built Zoom into the world''s most-used video conferencing platform, Eric Yuan, is a twinkly-eyed, …
Engineering Exponential Moments
How To Recognize & Capitalize On Opportunities To Create A New & Different Future
Av Eddie Yoon, Christopher Lochhead m. fl.
E-bok, 2022
130 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com If your career starts at 25, and the average retirement age is 65, and each role (each "swing") is roughly a 5-year journey, that''s 8 trips to the …
Tesla Superconsumers Are Making Millions
Because They Have An Information Advantage Wall Street Doesn''t
Av Eddie Yoon, Nicolas Cole m. fl.
E-bok, 2022
132 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com In a time where income inequality has never been higher, Tesla''s mid 2019 to 2020 stock performance may represent the single greatest transfer of …
Position Yourself Or Be Positioned
The Personal Category Design Playbook
Av Eddie Yoon, Christopher Lochhead m. fl.
E-bok, 2022
135 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Human beings are not brands. Listen closely... Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a …
How To Have A Legendary Career
Ask Yourself These 8 Questions
Av Nicolas Cole, Eddie Yoon m. fl.
E-bok, 2022
130 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com How are you investing your life? Some of the most-asked questions in business are career-related: "How do I decide when to leave my current …
Rethinking Black Friday
A DIFFERENT Approach To Discounting, Couponing, And Short-Term Marketing Promotions
Av Nicolas Cole, Eddie Yoon m. fl.
E-bok, 2022
135 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com In the late 2000s, the United States ran one of the largest discounting (via couponing) experiments in entrepreneurial history. A small startup …
Category Design For Social Change
How Languaging, Superconsumers, And Lightning Strike Marketing Can Change The World For Good
Av Eddie Yoon, Christopher Lochhead m. fl.
E-bok, 2022
132 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Everything is the way it is because someone changed the way it was. For example, in the early 1900s, women and men were not paid the same amount of …
Big Category Lie
The 8 Reasons (Everyone Says) Category Creation Is A Bad Idea
Av Eddie Yoon, Christopher Lochhead m. fl.
E-bok, 2022
135 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Most people believe Category Design is who-ha, malarkey, and/or B.S. And you can''t blame them, really. There are over 50,000 marketing books, …
Living Your Category POV
Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary
Av Nicolas Cole, Christopher Lochhead m. fl.
E-bok, 2022
135 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Many years ago, Kraft ran an internal survey. The survey asked the company''s top 100 executives which Kraft products they ate. "Which products do …
Digital Education Crisis
How Native Analog Teaching Is Failing Native Digital Students & The Massive Opportunity Ahead
Av Eddie Yoon, Nicolas Cole m. fl.
E-bok, 2022
131 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Right now, we''re experiencing a fundamental change in how humans experience life. There are two types of people on planet earth today: The first …
Big Product Lie
Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths (And Misleading Startup Frameworks)
Av Eddie Yoon, Nicolas Cole m. fl.
E-bok, 2022
135 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Silicon Valley says, "The best product always wins." But does it? The goal of every entrepreneur, then, is to build the best product. How? Put the …
Writer Business Models
How Writers, Creators, And Thought Leaders Monetize
Av Eddie Yoon, Christopher Lochhead m. fl.
E-bok, 2022
135 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Some writers don''t want to think about the money side. The question of how to monetize as a writer, creator, and thought leader is a bit …
Art Of Fresh Thinking
How To Create Obvious & Non-Obvious Content
Av Eddie Yoon, Nicolas Cole m. fl.
E-bok, 2022
131 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Actual "thinking" is not reflexive. It''s reflective. Almost all thinking is reflexive (having an unconscious "reflex" in response) versus …
How To Make Money In A Recession
5 Steps To Create Demand For Your Product, Service, Or Platform
Av Christopher Lochhead, Eddie Yoon m. fl.
E-bok, 2022
135 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com We are in a recession. (Not officially, but it is not looking good.) Stocks are down. Startup valuations have plummeted. Bitcoin and Ethereum have …
How To Become A Top 444 Author
How To Scale Breakthrough Ideas
Av Christopher Lochhead, Eddie Yoon m. fl.
E-bok, 2022
135 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com The pinnacle of sharing your insights with the world is writing a book, whether you are a writer, a creator, an entrepreneur, or an executive. If …
Category Science 101
How To Use The Right Historical Data, The Right Way, To Spot Weird Future Exponential Opportunities
Av Christopher Lochhead, Nicolas Cole m. fl.
E-bok, 2022
135 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com The entire field of "analysis" (of any kind: habitual, financial, data usage, etc.) is backward-looking. You are analyzing data from the past. The …
Snow Leopard
How Legendary Writers Create A Category Of One
Av Nicolas Cole, Christopher Lochhead m. fl.
Häftad, 2022
366 kr
Lägg i varukorg
Crossing The Chasm With Category Science
7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities
Av Nicolas Cole, Eddie Yoon m. fl.
E-bok, 2022
135 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com There isn''t a tech executive on planet earth who hasn''t seen the chart from the book Crossing The Chasm that separates early adopters from …
Digital American Dream
Life, Liberty, And The Exponential Pursuit Of Capital (Online)
Av Nicolas Cole, Eddie Yoon m. fl.
E-bok, 2022
130 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com There are two types of people on planet earth today. Native Analogs: These are Baby Boomers and Gen Xers born anywhere from the 1940s all the way …
Category Design Scorecard
Av Nicolas Cole, Eddie Yoon m. fl.
E-bok, 2022
130 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Category design is the strategy for dealing with the "winner take all" reality that has taken hold in business. Only 19 percent of Fortune''s 100 …
Mentor Myth
What Native Analogs Can Learn From Native Digitals (And Vice Versa)
Av Christopher Lochhead, Eddie Yoon m. fl.
E-bok, 2022
139 kr
Lägg i varukorg
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com If you want to have any hope of remaining relevant in the working world, you need to understand the difference between Native Digitals and Native …
Martin Cooper
The Father Of The Cell Phone On Making Technology More Efficient And Accessible For All
Av Eddie Yoon, Christopher Lochhead m. fl.
E-bok, 2022
67 kr
Lägg i varukorg
In 1973, Martin Cooper invented the cell phone. How? He started with a problem (the Chicago police needed an alternative to bulky 2-way radios) He synchronized the Magic Triangle (product, company, & category design) He executed a Lightning Strike (a publicized call to his competitor) And he won …