Eddie Yoon – författare

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33 produkter

Superconsumers
A Simple, Speedy, and Sustainable Path to Superior Growth
Av Eddie Yoon
Inbunden, 2016
2,0 utav 5 stjärnor. Totalt antal röster: (1)
305 kr
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they're extremely knowledgeable about the things they love. They …
Superconsumers
A Simple, Speedy, and Sustainable Path to Superior Growth
Av Eddie Yoon
E-bok, 2016
437 kr
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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They …
How To Create A Category As A Small &quote;e&quote; Entrepreneur
Av Eddie Yoon, Nicolas Cole m. fl.
E-bok, 2022
135 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com One of the most common questions entrepreneurs and small business owners ask is, "How do I create a category if I''m not a heavily funded startup …
Missionaries vs Mercenaries
Are You Competing Or Are You Creating?
Av Christopher Lochhead, Eddie Yoon m. fl.
E-bok, 2022
130 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Most entrepreneurs and business strategists believe Cirque du Soleil created something new by doing what had come before in new & different ways. …
Dying-From-Home
Designing A New Category Of Death
Av Eddie Yoon, Christopher Lochhead m. fl.
E-bok, 2022
135 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com The COVID-19 pandemic has opened the door for radical innovation-specifically in the work-from-home category. But the opportunities "at home" go …
Next 10 Years For Netflix
How The Streaming Giant Can Create The Next Giant Film Category
Av Eddie Yoon, Christopher Lochhead m. fl.
E-bok, 2022
135 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com In the summer of 2021, Netflix announced its plans to offer gaming products on its streaming platform. The first games launched on Android in early …
Meta Problem
Will Facebook''s New Category & Brand Work?
Av Nicolas Cole, Eddie Yoon m. fl.
E-bok, 2022
135 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com When you hear the word "Facebook," what comes to mind? Is it a fun blue logo? Is it bubbly emojis and Like buttons that bounce when you tap them? …
&quote;Ism Schism&quote;
Why Asian Bias Is Costing Corporate America A Trillion Dollars (The Untold Story of Zoom)
Av Nicolas Cole, Christopher Lochhead m. fl.
E-bok, 2022
135 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Most people don''t know that the man who built Zoom into the world''s most-used video conferencing platform, Eric Yuan, is a twinkly-eyed, …
Engineering Exponential Moments
How To Recognize & Capitalize On Opportunities To Create A New & Different Future
Av Eddie Yoon, Christopher Lochhead m. fl.
E-bok, 2022
130 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com If your career starts at 25, and the average retirement age is 65, and each role (each "swing") is roughly a 5-year journey, that''s 8 trips to the …
Tesla Superconsumers Are Making Millions
Because They Have An Information Advantage Wall Street Doesn''t
Av Eddie Yoon, Nicolas Cole m. fl.
E-bok, 2022
132 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com In a time where income inequality has never been higher, Tesla''s mid 2019 to 2020 stock performance may represent the single greatest transfer of …
Position Yourself Or Be Positioned
The Personal Category Design Playbook
Av Eddie Yoon, Christopher Lochhead m. fl.
E-bok, 2022
135 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Human beings are not brands. Listen closely... Oprah Winfrey is not a brand. Oprah is a Black woman who was born into poverty in Mississippi to a …
How To Have A Legendary Career
Ask Yourself These 8 Questions
Av Nicolas Cole, Eddie Yoon m. fl.
E-bok, 2022
130 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com How are you investing your life? Some of the most-asked questions in business are career-related: "How do I decide when to leave my current …
Rethinking Black Friday
A DIFFERENT Approach To Discounting, Couponing, And Short-Term Marketing Promotions
Av Nicolas Cole, Eddie Yoon m. fl.
E-bok, 2022
135 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com In the late 2000s, the United States ran one of the largest discounting (via couponing) experiments in entrepreneurial history. A small startup …
Category Design For Social Change
How Languaging, Superconsumers, And Lightning Strike Marketing Can Change The World For Good
Av Eddie Yoon, Christopher Lochhead m. fl.
E-bok, 2022
132 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Everything is the way it is because someone changed the way it was. For example, in the early 1900s, women and men were not paid the same amount of …
Big Category Lie
The 8 Reasons (Everyone Says) Category Creation Is A Bad Idea
Av Eddie Yoon, Christopher Lochhead m. fl.
E-bok, 2022
135 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Most people believe Category Design is who-ha, malarkey, and/or B.S. And you can''t blame them, really. There are over 50,000 marketing books, …
Living Your Category POV
Why Founder/CEO-Problem Fit Defines Whether You Are A Missionary Or A Mercenary
Av Nicolas Cole, Christopher Lochhead m. fl.
E-bok, 2022
135 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Many years ago, Kraft ran an internal survey. The survey asked the company''s top 100 executives which Kraft products they ate. "Which products do …
Digital Education Crisis
How Native Analog Teaching Is Failing Native Digital Students & The Massive Opportunity Ahead
Av Eddie Yoon, Nicolas Cole m. fl.
E-bok, 2022
131 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Right now, we''re experiencing a fundamental change in how humans experience life. There are two types of people on planet earth today: The first …
Big Product Lie
Why Minimum Viable Product, Product-Led Growth, And Product-Market Fit Are Myths (And Misleading Startup Frameworks)
Av Eddie Yoon, Nicolas Cole m. fl.
E-bok, 2022
135 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Silicon Valley says, "The best product always wins." But does it? The goal of every entrepreneur, then, is to build the best product. How? Put the …
Writer Business Models
How Writers, Creators, And Thought Leaders Monetize
Av Eddie Yoon, Christopher Lochhead m. fl.
E-bok, 2022
135 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Some writers don''t want to think about the money side. The question of how to monetize as a writer, creator, and thought leader is a bit …
Art Of Fresh Thinking
How To Create Obvious & Non-Obvious Content
Av Eddie Yoon, Nicolas Cole m. fl.
E-bok, 2022
131 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Actual "thinking" is not reflexive. It''s reflective. Almost all thinking is reflexive (having an unconscious "reflex" in response) versus …
How To Make Money In A Recession
5 Steps To Create Demand For Your Product, Service, Or Platform
Av Christopher Lochhead, Eddie Yoon m. fl.
E-bok, 2022
135 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com We are in a recession. (Not officially, but it is not looking good.) Stocks are down. Startup valuations have plummeted. Bitcoin and Ethereum have …
How To Become A Top 444 Author
How To Scale Breakthrough Ideas
Av Christopher Lochhead, Eddie Yoon m. fl.
E-bok, 2022
135 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com The pinnacle of sharing your insights with the world is writing a book, whether you are a writer, a creator, an entrepreneur, or an executive. If …
Category Science 101
How To Use The Right Historical Data, The Right Way, To Spot Weird Future Exponential Opportunities
Av Christopher Lochhead, Nicolas Cole m. fl.
E-bok, 2022
135 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com The entire field of "analysis" (of any kind: habitual, financial, data usage, etc.) is backward-looking. You are analyzing data from the past. The …
Snow Leopard
How Legendary Writers Create A Category Of One
Av Nicolas Cole, Christopher Lochhead m. fl.
Häftad, 2022
366 kr
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Crossing The Chasm With Category Science
7 Ways To Use Historical Data To Spot Future Exponential Growth Opportunities
Av Nicolas Cole, Eddie Yoon m. fl.
E-bok, 2022
135 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com There isn''t a tech executive on planet earth who hasn''t seen the chart from the book Crossing The Chasm that separates early adopters from …
Digital American Dream
Life, Liberty, And The Exponential Pursuit Of Capital (Online)
Av Nicolas Cole, Eddie Yoon m. fl.
E-bok, 2022
130 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com There are two types of people on planet earth today. Native Analogs: These are Baby Boomers and Gen Xers born anywhere from the 1940s all the way …
Category Design Scorecard
Av Nicolas Cole, Eddie Yoon m. fl.
E-bok, 2022
130 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com Category design is the strategy for dealing with the "winner take all" reality that has taken hold in business. Only 19 percent of Fortune''s 100 …
Mentor Myth
What Native Analogs Can Learn From Native Digitals (And Vice Versa)
Av Christopher Lochhead, Eddie Yoon m. fl.
E-bok, 2022
139 kr
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To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com If you want to have any hope of remaining relevant in the working world, you need to understand the difference between Native Digitals and Native …
Martin Cooper
The Father Of The Cell Phone On Making Technology More Efficient And Accessible For All
Av Eddie Yoon, Christopher Lochhead m. fl.
E-bok, 2022
67 kr
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In 1973, Martin Cooper invented the cell phone. How? He started with a problem (the Chicago police needed an alternative to bulky 2-way radios) He synchronized the Magic Triangle (product, company, & category design) He executed a Lightning Strike (a publicized call to his competitor) And he won …
Dr. Ayelet Fishbach
An Award-Winning Psychologist Reveals What It Really Takes To Get (And Stay) Motivated
Av Nicolas Cole, Eddie Yoon m. fl.
E-bok, 2022
65 kr
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To read this "Pirate Profile," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here: categorypirates.substack.com If you want to change your behavior, you have to change the situation around your behavior. Let''s say, for example, that you want to eat …