Dr. Ayelet Fishbach

To read this "Pirate Profile," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:

categorypirates.substack.com

If you want to change your behavior, you have to change the situation around your behavior.

Let''s say, for example, that you want to eat healthier food. You can modify your circumstances in three ways:

• Preparation
• Accountability
• Mindset

This is just one of the techniques Dr. Ayelet Fishbach, an award-winning psychologist and a professor at the University of Chicago''s Booth School of Business, shares to help you take control of your desires, instead of being controlled by them.

In this "mini-book" you will learn:

• A four-part framework Dr. Fishbach developed that anyone can use to change their behavior.
• How to use delayed outcomes to improve your mindset and increase your chances of meeting your future goals.
• A 3-part goal system for managing everything you want to achieve in your life.
• How Fishbach uses Category Science to discover insights that reveal how the future is going to be different from the past.
• 5 lessons from Dr. Fishbach you can use to get (and stay) motivated, backed by her research in the science of motivation.

Short, sweet, and jam-packed with incredibly valuable insights, this "Pirate Profile" tells the story of Dr. Ayelet Fishbach and shares her work on how to achieve what you want in life.