Clifford J Shultz II – författare
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The macro side of marketing takes the subject beyond the realm of commerce and into the wider societal context, looking at the marketing process in its entirety. We have long been suspicious of the negative side of the marketing process, exemplified in credit card debt, poor diet, smoking and alcohol abuse. But on the other hand consumer choice, public service information and the encouragement of innovation and creativity are also ways in which marketing affects the social and environmental sphere, in ways that scholars are only beginning to fully investigate. The study of macromarketing, with its focus on how marketing and society inform each other, is increasingly seen as the fastest growing direction in marketing education. This four-volume set takes on these questions from every angle, and to date is the only authoritative collection of the most important writing published in the field. It surveys the history of the discipline, before pushing the boundaries of macromarketing scholarship with work on contemporary topics such as Islamic marketing ethics, pharmaceutical marketing, the Fair Trade movement, and the role of marketing in the developing world. In addition, the broad intellectual interests of the international editorial board incorporate papers of cross-disciplinary influence that might not be on the radar of marketing academics.
Community, Economy and COVID-19
Lessons from Multi-Country Analyses of a Global Pandemic
Inbunden, Engelska, 2022
1 971 kr
Skickas inom 10-15 vardagar
This volume explores the impact of the COVID-19 pandemic on the health, safety, and socioeconomic well-being of community residents of selected countries around the world.
Community, Economy and COVID-19
Lessons from Multi-Country Analyses of a Global Pandemic
Häftad, Engelska, 2023
1 971 kr
Skickas inom 10-15 vardagar
This volume explores the impact of the COVID-19 pandemic on the health, safety, and socioeconomic well-being of community residents of selected countries around the world. It is built on an overarching framework of studying community well-being, applied here to the analyses of one of the most significant crises of our time. Most important are the lessons learned from the experiences in these countries – including insights and recommendations on how to mitigate future pandemics. Building on years of research, each chapter is written by an accomplished scholar with interests and expertise on various assessments of community well-being development in the country of study. The authors share cases and analyses, and highlight failures and successes; they offer sound policy recommendations on how to restore the health, safety, and multidimensional wellness of community residents, and how to decrease the likelihood and impact of future crises. Some of the policy recommendations in this multi-country compendium can be used to assist crisis prevention and recovery, beyond pandemics. The volume shows how the lessons learned and shared from community responses to the pandemic can provide critical and useful policy insights to shape best practices in mitigating other disasters like hurricanes, floods, earthquakes, tornadoes, wars, riots, acts of domestic and international terrorism, weapons of mass destruction and industrial accidents. This is a must-read for researchers across the social sciences, health sciences, and management studies, and for government and non-government professionals involved in community health and well-being.