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7 produkter
7 produkter
Semiotics and Shock Advertisement
How and with which semiotic means do advertisers create a shocking effect?
Häftad, Engelska, 2011
364 kr
Skickas inom 3-6 vardagar
Gender-specific Language in the Presentation of Political Talk Shows
Pragmatic Analysis of Maybrit Illner and Frank Plasberg
Häftad, Engelska, 2011
348 kr
Skickas inom 3-6 vardagar
346 kr
Skickas inom 3-6 vardagar
Exposure to time in Turkey and Germany
Differences in the concept and valuation of time
Häftad, Engelska, 2011
379 kr
Skickas inom 3-6 vardagar
Leadership across High- and Low-Context Cultures
Which Styles are being preferred by Germany and Turkey?
Häftad, Engelska, 2011
363 kr
Skickas inom 3-6 vardagar
Cultural Differences in Job Motivation
A Comparison of German and Turkish Employees in the Tourism Industry
Häftad, Engelska, 2012
826 kr
Skickas inom 3-6 vardagar
Cross-Cultural Brand Personality and Brand Desirability
An Empirical Approach to the Role of Culture on this Mediated Interplay
Häftad, Engelska, 2020
938 kr
Skickas inom 10-15 vardagar
This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Therefore, brand managers should know their markets, understand cultural differences and adjust their brand strategy accordingly in order to attain brand desirability.