Darren Prokop – författare

This is a must-have resource for anyone interested in the latest information about the complex field of transportation—and how it is transforming today's business environment.This wide-ranging, two-volume work explores the transportation industry in all its many guises. It demonstrates how transportation is vital to most businesses and how it facilitates trade and globalization. It also explains how transportation figures into environmental and supply chain security challenges in the modern world. The contributors get into the nitty-gritty of how the business of transportation works and who the players are. Equally important, they show why those who depend on transportation in their business cannot afford to ignore such details when seeking greater efficiency, growth, profit, and market share.

Transportation is the world's largest invisible industry. Modern society is completely dependent on transportation to sustain its way of life, and it is all around us constantly. Yet the economics of transportation is a mystery to most people. Why do air fares rise and fall? Why do urban transit systems struggle to survive and require such large public subsidies? Why does freight transport cost more to move in one direction than an equal distance in another? Why is the government so heavily involved in transportation? Concepts of Transportation Economics provides explanations to these queries and many more, as well-renowned experts in the field, Barry E Prentice and Darren Prokop interpret the unique dynamics underlying transportation through the lens of applied economics, and demonstrate that the operations of transportation are completely logical and obvious once the concepts that underlie business decisions and consumer reactions are explained.