David C. Evans - Böcker

Hadrosaurs—also known as duck-billed dinosaurs—are abundant in the fossil record. With their unique complex jaws and teeth perfectly suited to shred and chew plants, they flourished on Earth in remarkable diversity during the Late Cretaceous. So ubiquitous are their remains that we have learned more about dinosaurian paleobiology and paleoecology from hadrosaurs than we have from any other group. In recent years, hadrosaurs have been in the spotlight. Researchers around the world have been studying new specimens and new taxa seeking to expand and clarify our knowledge of these marvelous beasts. This volume presents the results of an international symposium on hadrosaurs, sponsored by the Royal Tyrrell Museum and the Royal Ontario Museum, where scientists and students gathered to share their research and their passion for duck-billed dinosaurs. A uniquely comprehensive treatment of hadrosaurs, the book encompasses not only the well-known hadrosaurids proper, but also Hadrosaouroidea, allowing the former group to be evaluated in a broader perspective. The 36 chapters are divided into six sections—an overview, new insights into hadrosaur origins, hadrosaurid anatomy and variation, biogeography and biostratigraphy, function and growth, and preservation, tracks, and traces—followed by an afterword by Jack Horner.

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph.D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike.Innovators in design and students of psychology will learn: The psychological processes determining users’ perception of, engagement with, and recommendation of digital innovationsExamples of interfaces before and after simple psychological alignments that vastly enhanced their effectivenessStrategies for marketing and product development in an age of social media and behavioral targetingHypotheses for research that both academics and enterprises can perform to better meet users’ needs Who This Book Is ForDesigners and entrepreneurs will use this book to give their innovations an edge on what are increasingly competitive platforms such as apps, bots, in-car apps, augmented reality content. Usability researchers and market researchers will leverage it to enhance their consulting and reporting. Students and lecturers in psychology departments will want it to help land employment in the private sector. Praise“Bottlenecks’ is a tight and eminently actionable read for business leaders in startups and enterprises alike. Evans gives us a rich sense of key psychological processes and even richer examples of them in action.” - Nir Eyal, Author of Hooked: How to Build Habit-Forming Products“Clients frequently ask our UX researchers and designers for deeper truths about why certain designs work and others fail. Bottlenecks offers practical explanations and evidence based on the idea that human cognition did not begin with the digital age.” - John Dirks, UX Director and Partner, Blink UX“Bottlenecks brings together two very important aspects of user experience design: understanding users and translating this into business impact. A must-read for anyone who wants to learn both.” - Josh Lamar, Sr. UX Lead, Microsoft Outlook

One of the great spectacles of modern naval history is the Imperial Japanese Navy's instrumental role in Japan's rise from an isolationist feudal kingdom to a potent military empire stridently confronting, in 1941, the world's most powerful nation. Years of painstaking research and analysis of previously untapped Japanese-language resources have produced this remarkable study of the navy's dizzying development, tactical triumphs, and humiliating defeat.Unrivalled in its breadth of coverage and attention to detail, this important new history explores the foreign and indigenous influences on the navy's thinking about naval warfare and how to plan for it. Focusing primarily on the much-neglected period between the world wars, two widely esteemed historians persuasively explain how the Japanese failed to prepare properly for the war in the Pacific despite an arguable advantage in capability. Maintaining the highest literary standards and supplemented by a dazzling array of charts, diagrams, drawings, and photographs, this landmark work provides much important information not available in any other English-language source. Consciously avoiding the Eurocentric bias of conventional military scholarship, David Evans and Mark Peattie make a unique contribution to naval historiography that will be prized by serious historians and casual readers alike and that promises to spark debate within the academic community.