David L. Kurtz – författare
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8 produkter
Contemporary Marketing
Av David L. Kurtz, Louis E. Boone
E-bok, 2018
897 kr
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Since the first edition of this book was published, Contemporary Marketing has continued improving on its mission of equipping students with the most comprehensive collection of learning tools, teaching materials and innovative resources available. The upgraded 18th edition represents a new …
Contemporary Marketing
Av David L. Kurtz, Louis E. Boone
E-bok, 2021
897 kr
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Reimagine a practically focused and timely introduction to the foundations of marketing today with the innovative approach found in Boone/Kurtz's best-selling CONTEMPORARY MARKETING, 19E with MindTap. This edition focuses on application-based learning with streamlined content that highlights real …
Contemporary Business
Av Daniel Pfaltzgraf, David L. Kurtz m. fl.
E-bok, 2024
733 kr
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Student-friendly, engaging, and accessible, Contemporary Business, 20e equips students with the skills to assess and solve today's global business challenges and succeed in a fast-paced environment. Designed to drive interest in business, our newest edition offers a comprehensive approach to the …
Services Marketing
Av David L. Kurtz, Kenneth E. Clow
Häftad, 1997
658 kr
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Services Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international …
Boone, L: Contemporary Business, Special Cover Edition
Av Louis E Boone, David L Kurtz
2011
1625 kr
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