David Meerman Scott – författare
Visar alla böcker från författaren David Meerman Scott. Handla med fri frakt och snabb leverans.
27 produkter
Fanocracy
Turning Fans into Customers and Customers into Fans
Av David Meerman Scott, Reiko Scott
Häftad, 2026
261 kr
Lägg i varukorg
From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing …
Tuned In
Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Av Craig Stull, Phil Myers m. fl.
Inbunden, 2008
227 kr
Lägg i varukorg
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An …
Tuned In
Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Av David Meerman Scott, Phil Myers m. fl.
E-bok, 2008
277 kr
Lägg i varukorg
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs , a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An …
Tuned In
Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Av David Meerman Scott, Phil Myers m. fl.
E-bok, 2011
271 kr
Lägg i varukorg
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs , a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An …
World Wide Rave
Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
E-bok, 2009
227 kr
Lägg i varukorg
A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit …
World Wide Rave
Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
E-bok, 2009
227 kr
Lägg i varukorg
A World Wide Rave ! What the heck is that ? A World Wide Rave is when people around the world are talking about you, your company, and your products. It''s when communities eagerly link to your stuff on the Web. It''s when online buzz drives buyers to your virtual doorstep. It''s when tons of fans …
Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
Av David Meerman Scott, Brian Halligan
E-bok, 2010
220 kr
Lägg i varukorg
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live …
Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
Av David Meerman Scott, Brian Halligan
E-bok, 2010
227 kr
Lägg i varukorg
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live …
Newsjacking
How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
E-bok, 2011
99 kr
Lägg i varukorg
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast …
Newsjacking
How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage
E-bok, 2013
99 kr
Lägg i varukorg
IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast …
New Rules of Sales and Service
How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
Häftad, 2016
176 kr
Lägg i varukorg
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near …
New Rules of Sales and Service
How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
E-bok, 2016
214 kr
Lägg i varukorg
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more ''selling''—there is only buying. When potential customers have …
New Rules of Sales and Service
How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business
E-bok, 2016
214 kr
Lägg i varukorg
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more ''selling''—there is only buying. When potential customers have …
New Rules of Marketing and PR
How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
E-bok, 2017
240 kr
Lägg i varukorg
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ''next big thing.'' …
New Rules of Marketing and PR
How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
E-bok, 2017
240 kr
Lägg i varukorg
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the ''next big thing.'' …
New Rules of Marketing and PR
How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
E-bok, 2020
234 kr
Lägg i varukorg
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in …
New Rules of Marketing and PR
How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
E-bok, 2020
240 kr
Lägg i varukorg
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in …
New Rules of Marketing and PR
How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
E-bok, 2022
378 kr
Lägg i varukorg
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online …
New Rules of Marketing and PR
How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
E-bok, 2022
374 kr
Lägg i varukorg
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online …
New Rules of Marketing & PR
How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly
Häftad, 2024
234 kr
Lägg i varukorg
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of successAs the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) …
New Rules of Marketing & PR
How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly
E-bok, 2024
420 kr
Lägg i varukorg
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence …
New Rules of Marketing & PR
How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly
E-bok, 2024
411 kr
Lägg i varukorg
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence …
Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
Av Brian Halligan, David Meerman Scott
Häftad, 2025
186 kr
Lägg i varukorg
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live …
Fandom Playbook
How to Create Passionate Fans in a World of Online Chaos
Häftad, 2026
203 kr
Kommande
NINE PROVEN PLAYS FOR BUILDING FANS WHO BELIEVE IN WHAT YOU DOFrom the author of Fanocracy: a concrete, action-ready guide for anyone who wants to grow a business by building genuine human connection.As AI-generated content floods every channel and social media algorithm fatigue sets in, something …
Marketing the Moon
The Selling of the Apollo Lunar Program
Av David Meerman Scott, Richard Jurek
Inbunden, 2014
290 kr
Tillfälligt slut
Marketing Lessons from the Grateful Dead
What Every Business Can Learn from the Most Iconic Band in History
Av Brian Halligan, David Meerman Scott
Inbunden, 2010
5,0 utav 5 stjärnor. Totalt antal röster: (1)
165 kr
Tillfälligt slut
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live …
