David Pugh - Böcker

David G. Pugh examines the evolution and shape of the cult of masculinity in nineteenth-century America. The author contends that the men of the time had been cut loose from their traditional cultural moorings and required a leader with strength, endurance, and bravado. They sought these mythical Jacksonian qualities as a defense against aimless drifting and the anonymity and real dangers of the frontier. Attitudes of nineteenth-century men toward women and heterosexuality are revealed as a web of sexual anxieties, repression, and sublimation that fostered the conviction that manliness could best be achieved through independence from women. Pugh then assesses the impact of the Jacksonian legacy on the latter half of the century, and demonstrates that our modern conceptions of manliness and masculinity are deeply rooted in nineteenth-century prototypes.

Flooding of coastal communities is one of the major causes of environmental disasters world-wide. This textbook explains at a basic level, how sea levels are affected by astronomical tides, by weather effects that generate extreme flooding events, and over the longer term by ocean circulation and climate trends. It also indicates how sea level changes are related to changing risks, coastal dynamics, geology and biology; and outlines some of the economic and legal implications. Based on courses taught by the author in the UK and the USA, this book is aimed at undergraduate students at all levels, with the text developed in such a way that non-basic mathematics is confined to Appendices and a web site (http://publishing.cambridge.org/resources/0521532183/). Changing Sea Levels will also interest and inform professionals in many fields including hydrography, coastal engineering, geology, biology and also coastal planning and economics.

Bringing together 30 international experts, this volume commemorates the 50th anniversary of the Intergovernmental Oceanographic Commission of UNESCO, the UN organization responsible for fostering intergovernmental cooperation on global ocean issues. It looks at how governments use science to establish ocean policies, with chapters ranging from the history of ocean management to current advances in marine science, observation and management applications, and the international agencies that co-ordinate this work. With a focus on key topical issues such as marine pollution, exploitation, and hazards, Troubled Waters reflects on past successes and failures in ocean management and emphasises the need for knowledge and effective government action to ensure a sustainable future for this precious resource. Illustrated with dramatic, full-colour images, it is essential reading for researchers, students, policy makers and managers of the marine environment, and also provides an attractive and accessible overview for anyone concerned about the future stewardship of our oceans.

Behavioral Differentiation is emerging as the "final frontier" in competitive strategy, and this book shows how leading companies use it to exceed expectations and outperform competitors.In an age where even the best products are quickly imitated, businesses must constantly find new ways to outpace competitors. Successful companies differentiate themselves not just with superior products, but also by how they behave toward their customers at every touchpoint:service, product development, marketing, branding, bids and proposals, presentations, negotiations, and more. Winning Behavior offers case histories and examples from companies like GE, Volvo, EMC, Ritz-Carlton, Wal-Mart, and Harley-Davidson, plus interviews with executives like George Zimmer (Men's Wearhouse), Colleen Barrett (Southwest Airlines), and Gerry Roche (Heidrick & Struggles). In today’s ultracompetitive business landscape, product quality and competitive pricing are prerequisites for staying afloat. This eye-opening book reveals the secrets the best companies use -- and any business can use -- to stay at the pinnacle of success in their industry.

Terry Bacon and David Pugh showed how great companies outperform good ones through "behavioral differentiation" -- going beyond superior products and dependable service to connect with customers at every touchpoint.The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena. The best B2B companies depend on a multifront approach to business interaction, and this book reveals the secrets behind what is essentially a chess game with competitors.To win the game, companies must develop a carefully plotted opening game, with the following internal factors being fully aligned:values,policies,practices,and behaviors.A smart and efficient middle game lets the company build and strengthen its position, and the endgame assures victory and lays the groundwork for future business. Just as individual customers do, B2B customers remember those companies whose behavior consistently and significantly outshines even strong competitors. These firms create a lasting advantage -- and reap the profits that come with it.

Understanding sea-level processes, such as ocean tides, storm surges, tsunamis, El Niño and rises caused by climate change, is key to planning effective coastal defence. Building on David Pugh's classic book Tides, Surges and Mean Sea-Level, this substantially expanded, full-colour book now incorporates major recent technological advances in the areas of satellite altimetry and other geodetic techniques (particularly GPS), tsunami science, measurement of mean sea level and analyses of extreme sea levels. The authors discuss how each surveying and measuring technique complements others in providing an understanding of present-day sea-level change and more reliable forecasts of future changes. Giving the how and the why of sea-level change on timescales from hours to centuries, this authoritative and exciting book is ideal for graduate students and researchers in oceanography, marine engineering, geodesy, marine geology, marine biology and climatology. It will also be of key interest to coastal engineers and governmental policy-makers.