Dimitrios Stylidis – författare

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23 produkter

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23 produkter

Tourism Policy and Planning Implementation
Issues and Challenges
AvKonstantinos Andriotis,Dimitrios Stylidism. fl.
Häftad, Engelska, 2020
676 kr
Skickas inom 10-15 vardagar
Policy and planning are particularly important in tourism due to their multi-faceted nature and the complexity of inter-organisational relations and collaboration. This book sheds light onto these interrelations through the critical review of tourism planning policies and their measurable outcomes. Looking at a range of policies in a variety of countries at both micro and macro levels, it considers both the failures and successes of implementing tourism policies and planning initiatives. Policies discussed throughout include: cross-border tourism, planning in post-conflict destinations and sustainable tourism development.This multidisciplinary volume furthers knowledge of the impacts of planning and policy implementation on tourism development both present and future. Written by an international team of highly esteemed academics from some of the world’s leading institutions, this will be a valuable resource for students and researchers in tourism, sociology, geography, development studies, politics, economics, and management.
Tourism Policy and Planning Implementation
Issues and Challenges
AvKonstantinos Andriotis,Dimitrios Stylidism. fl.
Inbunden, Engelska, 2018
2 455 kr
Skickas inom 10-15 vardagar
Policy and planning are particularly important in tourism due to their multi-faceted nature and the complexity of inter-organisational relations and collaboration. This book sheds light onto these interrelations through the critical review of tourism planning policies and their measurable outcomes. Looking at a range of policies in a variety of countries at both micro and macro levels, it considers both the failures and successes of implementing tourism policies and planning initiatives. Policies discussed throughout include: cross-border tourism, planning in post-conflict destinations and sustainable tourism development.This multidisciplinary volume furthers knowledge of the impacts of planning and policy implementation on tourism development both present and future. Written by an international team of highly esteemed academics from some of the world’s leading institutions, this will be a valuable resource for students and researchers in tourism, sociology, geography, development studies, politics, economics, and management.
Tourism Policy and Planning Implementation
Issues and Challenges
AvAdi Weidenfeld,Dimitrios Stylidism. fl.
E-bok
Engelska, 2018
796 kr
Läs direkt efter köp
Policy and planning are particularly important in tourism due to their multi-faceted nature and the complexity of inter-organisational relations and collaboration. This book sheds light onto these interrelations through the critical review of tourism planning policies and their measurable outcomes. Looking at a range of policies in a variety of countries at both micro and macro levels, it considers both the failures and successes of implementing tourism policies and planning initiatives. Policies discussed throughout include: cross-border tourism, planning in post-conflict destinations and sustainable tourism development.
This multidisciplinary volume furthers knowledge of the impacts of planning and policy implementation on tourism development both present and future. Written by an international team of highly esteemed academics from some of the worldâ€™s leading institutions, this will be a valuable resource for students and researchers in tourism, sociology, geography, development studies, politics, economics, and management.
Tourism Policy and Planning Implementation
Issues and Challenges
AvAdi Weidenfeld,Dimitrios Stylidism. fl.
E-bok
PDF, Engelska, 2018
788 kr
Läs direkt efter köp
Policy and planning are particularly important in tourism due to their multi-faceted nature and the complexity of inter-organisational relations and collaboration. This book sheds light onto these interrelations through the critical review of tourism planning policies and their measurable outcomes. Looking at a range of policies in a variety of countries at both micro and macro levels, it considers both the failures and successes of implementing tourism policies and planning initiatives. Policies discussed throughout include: cross-border tourism, planning in post-conflict destinations and sustainable tourism development.
This multidisciplinary volume furthers knowledge of the impacts of planning and policy implementation on tourism development both present and future. Written by an international team of highly esteemed academics from some of the worldâ€™s leading institutions, this will be a valuable resource for students and researchers in tourism, sociology, geography, development studies, politics, economics, and management.
Tourism Planning and Development in Latin America
AvCarlos Monterrubio,Konstantinos Andriotism. fl.
Inbunden, Engelska, 2020
1 627 kr
Skickas inom 5-8 vardagar
Despite the significance of tourism to the economic, social and environmental structures of Latin America, little has been documented in the English-language literature about tourism in this region. Filling that void, this book focuses exclusively on tourism development and planning, and the impact this has on a wide number of Latin American countries. It covers experiences, challenges, successful and unsuccessful stories, specific cases, and other tourism-related issues, with respect to 10 countries in total. Each chapter is authored by scholars who have done extensive research on tourism in the countries covered. This book: Examines the impact of tourism development and planning within Latin American countries. Takes a multidisciplinary approach including Anthropology, Development, Economics, Ecology, Policy, Sociology and Tourism Planning and Management. Is the first book in English to offer an insight into extensive research undertaken within the region. This book will provide a valuable insight for tourism researchers, practitioners and decision-makers in private and public organisations, not only from the regions of Central, South and North America, but also individuals from other parts of the world who want a more encompassing view of global tourism.
Tourism Planning and Development in South Asia
AvDimitrios Stylidis,Boopen Seetanah
Inbunden, Engelska, 2021
1 380 kr
Skickas
Tourism has huge significance as a global economic and social phenomenon, and given the growing reliance on the industry by service-dependent economies around the world, the lack of focus on tourism planning and development in South Asia is surprising. Current issues including social, environmental and cultural aspects underpinned by security challenges have defined the tourism development narratives in many South Asian countries over the last decades and lead to fluid demand and supply patterns. The appetite for and reliance on tourism growth is seen regardless of the numerous challenges faced by the region. Despite a rich and steady history of tourism and demand driven by numerous pull-destinations, most South Asian countries have not invested or benefitted from global tourism growth trends. This book discusses tourism planning and development in South Asian countries and reveals successful and unsuccessful stories by: providing thorough analyses of the nature and focus on tourism development in South Asia; analysing the experiences and challenges addressed via country-focused chapters; identifying the key impacts and current challenges; including cases from Bangladesh, Bhutan, India, Maldives, Pakistan, Nepal, Sri Lanka and more. Written by scholars with extensive research experience on tourism in these countries, this book is a much-needed resource and an invaluable reference for researchers, policy makers and other tourism stakeholders involved in tourism planning and development.
Tourism Planning and Development in South Asia
AvDimitrios Stylidis,Boopen Seetanah
E-bok
PDF, Engelska, 2021
1 456 kr
Läs direkt efter köp
Tourism has huge significance as a global economic and social phenomenon, and given the growing reliance on the industry by service-dependent economies around the world, the lack of focus on tourism planning and development in South Asia is surprising. Current issues including social, environmental and cultural aspects underpinned by security challenges have defined the tourism development narratives in many South Asian countries over the last decades and lead to fluid demand and supply patterns. The appetite for and reliance on tourism growth is seen regardless of the numerous challenges faced by the region. Despite a rich and steady history of tourism and demand driven by numerous pull-destinations, most South Asian countries have not invested or benefitted from global tourism growth trends. This book discusses tourism planning and development in South Asian countries and reveals successful and unsuccessful stories by: providing thorough analyses of the nature and focus on tourism development in South Asia; analysing the experiences and challenges addressed via country-focused chapters; identifying the key impacts and current challenges; including cases from Bangladesh, Bhutan, India, Maldives, Pakistan, Nepal, Sri Lanka and more. Written by scholars with extensive research experience on tourism in these countries, this book is a much-needed resource and an invaluable reference for researchers, policy makers and other tourism stakeholders involved in tourism planning and development.
Tourism Planning and Development in South Asia
AvDimitrios Stylidis,Boopen Seetanah
E-bok
Engelska, 2021
1 456 kr
Läs direkt efter köp
Tourism has huge significance as a global economic and social phenomenon, and given the growing reliance on the industry by service-dependent economies around the world, the lack of focus on tourism planning and development in South Asia is surprising. Current issues including social, environmental and cultural aspects underpinned by security challenges have defined the tourism development narratives in many South Asian countries over the last decades and lead to fluid demand and supply patterns. The appetite for and reliance on tourism growth is seen regardless of the numerous challenges faced by the region. Despite a rich and steady history of tourism and demand driven by numerous pull-destinations, most South Asian countries have not invested or benefitted from global tourism growth trends. This book discusses tourism planning and development in South Asian countries and reveals successful and unsuccessful stories by: providing thorough analyses of the nature and focus on tourism development in South Asia; analysing the experiences and challenges addressed via country-focused chapters; identifying the key impacts and current challenges; including cases from Bangladesh, Bhutan, India, Maldives, Pakistan, Nepal, Sri Lanka and more. Written by scholars with extensive research experience on tourism in these countries, this book is a much-needed resource and an invaluable reference for researchers, policy makers and other tourism stakeholders involved in tourism planning and development.
Tourism Marketing in Western Europe
AvNikolaos Boukas,Dimitrios Stylidis
Inbunden, Engelska, 2021
1 587 kr
Skickas inom 5-8 vardagar
Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: · Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations. · Explores specific marketing strategies in Western-European countries' destinations. · Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
Tourism Marketing in Western Europe
AvNikolaos Boukas,Dimitrios Stylidis
E-bok
PDF, Engelska, 2021
1 645 kr
Läs direkt efter köp
Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: · Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations. · Explores specific marketing strategies in Western-European countries' destinations. · Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
Tourism Marketing in Western Europe
AvNikolaos Boukas,Dimitrios Stylidis
E-bok
Engelska, 2021
1 645 kr
Läs direkt efter köp
Tourism is characterized by diversity, enormous growth, and multidimensional impacts on several levels. In the current turbulent environment, tourism destinations need, on the one hand to maintain and enhance their products in the tourism map, and on the other hand, to protect their resources' integrity for future generations, based on sustainability premises. This is more evident for traditional destinations in Western-Europe, as many of them face the consequences of over-growth, unsustainable development, and lack of service quality. In this respect, attention in the literature needs to be given to how destinations in the region can conceptualize and mitigate their weaknesses as well as capitalize on their competences in order to plan, develop and manage tourism products that could lead them to sustainable competitiveness in the long-term. The collection of cases in this book: · Considers global trends and forces in order to understand the marketing environment of a wide number of countries and the appreciation of the sustainable competitive development of destinations. · Explores specific marketing strategies in Western-European countries' destinations. · Is authored by scholars who have performed extensive research on tourism in the countries documented. The book is of significant interest to those researching and working within the area of tourism marketing, but also of interest to students who are seeking wider reading on the topic.
Tourism Planning and Development in the Middle East
AvStella Kladou,Konstantinos Andriotism. fl.
Inbunden, Engelska, 2023
1 482 kr
Skickas
Given the historical and cultural richness of countries in the Middle East region, as well as the economic development many have exhibited in recent years, tourism planning and development gains much significance for both scholars and practitioners. Turbulence, conflicts and crises exhibited in the area add further dimensions that need to be incorporated in tourism strategies and planning, and be taken into consideration by experts at an institutional, corporate and educational level. Furthermore, in order to effectively deal with aspects of sustainability, visions and strategies in the region need to build upon good practices. As a result, a greater understanding is required of the factors influencing decision-making on tourism matters as well as on the impacts and implications of sustainable tourism development. This book, written by an international team of experts, addresses the need to examine tourism development and planning in the Middle East from a sustainability perspective by embracing case studies and examples from the region. Through its collection of chapters, the book considers tourism planning and development from the economic, socio-cultural, environmental and regulatory perspectives of sustainability. Thus, the book advances understandings of the positive and negative impacts of tourism development as well as how turbulence, crisis, synergies and the top-down and bottom-up approaches to tourism development are connected to different problems and implications for local communities, the region and the relationship of the Middle East with the rest of the world. An essential resource for tourism practitioners, decision-makers in private and public organisations, government bodies and consultants, not only from the Middle East, but for all those who want an encompassing view of global tourism.
Tourism Planning and Development in the Middle East
AvStella Kladou,Konstantinos Andriotism. fl.
E-bok
PDF, Engelska, 2022
1 597 kr
Läs direkt efter köp
Given the historical and cultural richness of countries in the Middle East region, as well as the economic development many have exhibited in recent years, tourism planning and development gains much significance for both scholars and practitioners. Turbulence, conflicts and crises exhibited in the area add further dimensions that need to be incorporated in tourism strategies and planning, and be taken into consideration by experts at an institutional, corporate and educational level. Furthermore, in order to effectively deal with aspects of sustainability, visions and strategies in the region need to build upon good practices. As a result, a greater understanding is required of the factors influencing decision-making on tourism matters as well as on the impacts and implications of sustainable tourism development. This book, written by an international team of experts, addresses the need to examine tourism development and planning in the Middle East from a sustainability perspective by embracing case studies and examples from the region. Through its collection of chapters, the book considers tourism planning and development from the economic, socio-cultural, environmental and regulatory perspectives of sustainability. Thus, the book advances understandings of the positive and negative impacts of tourism development as well as how turbulence, crisis, synergies and the top-down and bottom-up approaches to tourism development are connected to different problems and implications for local communities, the region and the relationship of the Middle East with the rest of the world. An essential resource for tourism practitioners, decision-makers in private and public organisations, government bodies and consultants, not only from the Middle East, but for all those who want an encompassing view of global tourism.
Tourism Planning and Development in the Middle East
AvStella Kladou,Konstantinos Andriotism. fl.
E-bok
Engelska, 2022
1 597 kr
Läs direkt efter köp
Given the historical and cultural richness of countries in the Middle East region, as well as the economic development many have exhibited in recent years, tourism planning and development gains much significance for both scholars and practitioners. Turbulence, conflicts and crises exhibited in the area add further dimensions that need to be incorporated in tourism strategies and planning, and be taken into consideration by experts at an institutional, corporate and educational level. Furthermore, in order to effectively deal with aspects of sustainability, visions and strategies in the region need to build upon good practices. As a result, a greater understanding is required of the factors influencing decision-making on tourism matters as well as on the impacts and implications of sustainable tourism development. This book, written by an international team of experts, addresses the need to examine tourism development and planning in the Middle East from a sustainability perspective by embracing case studies and examples from the region. Through its collection of chapters, the book considers tourism planning and development from the economic, socio-cultural, environmental and regulatory perspectives of sustainability. Thus, the book advances understandings of the positive and negative impacts of tourism development as well as how turbulence, crisis, synergies and the top-down and bottom-up approaches to tourism development are connected to different problems and implications for local communities, the region and the relationship of the Middle East with the rest of the world. An essential resource for tourism practitioners, decision-makers in private and public organisations, government bodies and consultants, not only from the Middle East, but for all those who want an encompassing view of global tourism.
Tourism Planning and Development in Eastern Europe
AvHania Janta,Konstantinos Andriotism. fl.
Inbunden, Engelska, 2022
1 542 kr
Skickas inom 5-8 vardagar
Three decades ago, the hypermobility of tourists from the days before the global pandemic was truly unthinkable in Eastern Europe. The borders were closed and the region isolated from the rest of the world. Despite an extraordinary transformation of tourism in the area since, Eastern Europe remains under-explored in tourism studies. This book fills the gap by outlining contemporary strategies for tourism development in post-socialist countries, considering the opportunities and challenges as well as the initiatives and approaches to sustainability. Reviewing tourism development and planning across Albania, Bulgaria, Croatia, Czechia, Estonia, Latvia, Poland and Romania, this book: - Offers a contemporary and insightful outlook of Eastern Europe tourism, with a wide range of case studies from inter-disciplinary and single-disciplinary perspectives; - Uses varied methodological approaches and research methods, including in-depth interviews, focus groups, informal conversations, document analysis, netnography, questionnaires and secondary data, to form an interesting and diverse treatise; - Considers post-COVID tourism and the significant role of tourism stakeholders in its re-development. Illuminating the various economic, socio-cultural and environmental impacts that tourism has created, this book is a valuable reference for researchers and students of tourism and related disciplines, as well as anyone interested in the development of Eastern Europe.
Tourism Planning and Development in Eastern Europe
AvHania Janta,Konstantinos Andriotism. fl.
E-bok
PDF, Engelska, 2022
1 581 kr
Läs direkt efter köp
Three decades ago, the hypermobility of tourists from the days before the global pandemic was truly unthinkable in Eastern Europe. The borders were closed and the region isolated from the rest of the world. Despite an extraordinary transformation of tourism in the area since, Eastern Europe remains under-explored in tourism studies. This book fills the gap by outlining contemporary strategies for tourism development in post-socialist countries, considering the opportunities and challenges as well as the initiatives and approaches to sustainability. Reviewing tourism development and planning across Albania, Bulgaria, Croatia, Czechia, Estonia, Latvia, Poland and Romania, this book: - Offers a contemporary and insightful outlook of Eastern Europe tourism, with a wide range of case studies from inter-disciplinary and single-disciplinary perspectives; - Uses varied methodological approaches and research methods, including in-depth interviews, focus groups, informal conversations, document analysis, netnography, questionnaires and secondary data, to form an interesting and diverse treatise; - Considers post-COVID tourism and the significant role of tourism stakeholders in its re-development. Illuminating the various economic, socio-cultural and environmental impacts that tourism has created, this book is a valuable reference for researchers and students of tourism and related disciplines, as well as anyone interested in the development of Eastern Europe.
Tourism Planning and Development in Eastern Europe
AvHania Janta,Konstantinos Andriotism. fl.
E-bok
Engelska, 2022
1 581 kr
Läs direkt efter köp
Three decades ago, the hypermobility of tourists from the days before the global pandemic was truly unthinkable in Eastern Europe. The borders were closed and the region isolated from the rest of the world. Despite an extraordinary transformation of tourism in the area since, Eastern Europe remains under-explored in tourism studies. This book fills the gap by outlining contemporary strategies for tourism development in post-socialist countries, considering the opportunities and challenges as well as the initiatives and approaches to sustainability. Reviewing tourism development and planning across Albania, Bulgaria, Croatia, Czechia, Estonia, Latvia, Poland, Romania and Ukraine, this book: - offers a contemporary insight into Eastern European tourism, with a wide range of case studies from inter-disciplinary and single-disciplinary perspectives; - uses varied methodological approaches and research methods, including in-depth interviews, focus groups, informal conversations, document analysis, netnography, questionnaires and secondary data, to form an interesting and diverse treatise; - considers post-COVID tourism and the significant role of tourism stakeholders in its redevelopment. Illuminating the various economic, socio-cultural and environmental impacts that tourism has created, this book is a valuable reference for researchers and students of tourism and related disciplines, as well as anyone interested in the development of Eastern Europe.
Tourism Planning and Development in Western Europe
AvKonstantinos Andriotis,Carla Pinto Cardosom. fl.
Inbunden, Engelska, 2022
1 542 kr
Skickas inom 5-8 vardagar
For many decades, Western European countries have undertaken diverse pathways in tourism development and planning. Most have experienced fast or even unlimited growth, resulting in overtourism and, now, the introduction of policies that respect the limits of communities and the sustainability of their resources. Focusing exclusively on tourism development, planning and policy, this book draws together new voices to discuss issues across Belgium, Denmark, Faroe Islands, Finland, France, Germany, Greenland, Iceland, Ireland, Italy, Malta, Norway, Portugal, Spain, Sweden and the UK. It: - Provides both successful and unsuccessful case studies to illuminate real, practical solutions, developed by tourism scholars who are experts in their researched context countries. - Adopts a range of methodological approaches to cover diverse and less-covered areas such as industrial tourism, saltpans, natural and cultural heritage, and micro-destinations. - Considers post-COVID tourism and the significant role of tourism stakeholders in Western Europe's re-development. An invaluable collection for policy-makers, researchers and academics, this book is also an insightful source of engaging contemporary case studies for use in the classroom.
Tourism Planning and Development in Western Europe
AvKonstantinos Andriotis,Carla Pinto Cardosom. fl.
E-bok
PDF, Engelska, 2022
1 581 kr
Läs direkt efter köp
For many decades, Western European countries have undertaken diverse pathways in tourism development and planning. Most have experienced fast or even unlimited growth, resulting in overtourism and, now, the introduction of policies that respect the limits of communities and the sustainability of their resources. Focusing exclusively on tourism development, planning and policy, this book draws together new voices to discuss issues across Belgium, Denmark, Faroe Islands, Finland, France, Germany, Greenland, Iceland, Ireland, Italy, Malta, Norway, Portugal, Spain, Sweden and the UK. It: - Provides both successful and unsuccessful case studies to illuminate real, practical solutions, developed by tourism scholars who are experts in their researched context countries. - Adopts a range of methodological approaches to cover diverse and less-covered areas such as industrial tourism, saltpans, natural and cultural heritage, and micro-destinations. - Considers post-COVID tourism and the significant role of tourism stakeholders in Western Europe's re-development. An invaluable collection for policy-makers, researchers and academics, this book is also an insightful source of engaging contemporary case studies for use in the classroom.
Tourism Planning and Development in Western Europe
AvKonstantinos Andriotis,Carla Pinto Cardosom. fl.
E-bok
Engelska, 2022
1 597 kr
Läs direkt efter köp
For many decades, Western European countries have undertaken diverse pathways in tourism development and planning. Most have experienced fast or even unlimited growth, resulting in overtourism and, now, the introduction of policies that respect the limits of communities and the sustainability of their resources. Focusing exclusively on tourism development, planning and policy, this book draws together new voices to discuss issues across Belgium, Denmark, Faroe Islands, Finland, France, Germany, Greenland, Iceland, Ireland, Italy, Malta, Norway, Portugal, Spain, Sweden and the UK. It: - Provides both successful and unsuccessful case studies to illuminate real, practical solutions, developed by tourism scholars who are experts in their researched context countries. - Adopts a range of methodological approaches to cover diverse and less-covered areas such as industrial tourism, saltpans, natural and cultural heritage, and micro-destinations. - Considers post-COVID tourism and the significant role of tourism stakeholders in Western Europe's re-development. An invaluable collection for policy-makers, researchers and academics, this book is also an insightful source of engaging contemporary case studies for use in the classroom.
Tourism Marketing in East and Southeast Asia
AvDimitrios Stylidis,Seongseop (Sam) Kimm. fl.
Inbunden, Engelska, 2023
1 498 kr
Skickas
Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam. It offers a contemporary and insightful look at the various case studies in East and Southeast Asia using inter-disciplinary perspectives and a range of methodological approaches and tools. The book: · Provides case studies developed by tourism researchers who are experts in their researched context countries; · Focuses on several countries at different stage of development; · Explores specific marketing strategies in East and Southeast Asian destinations, considering global trends and forces to fully understand the marketing environment. The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.
Tourism Marketing in East and Southeast Asia
AvDimitrios Stylidis,Seongseop (Sam) Kimm. fl.
E-bok
PDF, Engelska, 2022
1 597 kr
Läs direkt efter köp
Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam. It offers a contemporary and insightful look at the various case studies in East and Southeast Asia using inter-disciplinary perspectives and a range of methodological approaches and tools. The book: · Provides case studies developed by tourism researchers who are experts in their researched context countries; · Focuses on several countries at different stage of development; · Explores specific marketing strategies in East and Southeast Asian destinations, considering global trends and forces to fully understand the marketing environment. The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.
Tourism Marketing in East and Southeast Asia
AvDimitrios Stylidis,Seongseop (Sam) Kimm. fl.
E-bok
Engelska, 2022
1 581 kr
Läs direkt efter köp
Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam. It offers a contemporary and insightful look at the various case studies in East and Southeast Asia using inter-disciplinary perspectives and a range of methodological approaches and tools. The book: · Provides case studies developed by tourism researchers who are experts in their researched context countries; · Focuses on several countries at different stage of development; · Explores specific marketing strategies in East and Southeast Asian destinations, considering global trends and forces to fully understand the marketing environment. The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.

Företag, bibliotek eller offentlig verksamhet?

Dimitrios Stylidis – författare

Tourism Policy and Planning Implementation

Tourism Policy and Planning Implementation

Tourism Policy and Planning Implementation

Tourism Policy and Planning Implementation

Tourism Planning and Development in Latin America

Tourism Planning and Development in South Asia

Tourism Planning and Development in South Asia

Tourism Planning and Development in South Asia

Tourism Marketing in Western Europe

Tourism Marketing in Western Europe

Tourism Marketing in Western Europe

Tourism Planning and Development in the Middle East

Tourism Planning and Development in the Middle East

Tourism Planning and Development in the Middle East

Tourism Planning and Development in Eastern Europe

Tourism Planning and Development in Eastern Europe

Tourism Planning and Development in Eastern Europe

Tourism Planning and Development in Western Europe

Tourism Planning and Development in Western Europe

Tourism Planning and Development in Western Europe

Tourism Marketing in East and Southeast Asia

Tourism Marketing in East and Southeast Asia

Tourism Marketing in East and Southeast Asia

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