Stella Kladou – författare

Interdisciplinary and international in scope, this book explores the ways in which branding intersects with identity, politics and the complex relationship with our past. It focuses on providing a comprehensive understanding of the differences and similarities between place and destination branding and looks into changes paving the way to a more resilient future.Chapters incorporate different methodologies to highlight the importance of conceptual, qualitative and quantitative approaches as well as multiple stakeholder involvement when developing research and strategy in place and destination branding. The book investigates a range of rural, urban and national contexts, moving beyond stereotypes to analyse the role of co-creation and strategic place branding. Ultimately, the book provides clear guidance for future research which will advance the field in the pursuit of sustainability and successfully address challenges in our modern world.Understanding Place and Destination Branding provides scholars and students of both place and destination branding with a wealth of case studies and theoretical approaches to the topic from different disciplinary perspectives including tourism, urban studies, place management and marketing.

Interdisciplinary and international in scope, this book explores the ways in which branding intersects with identity, politics and the complex relationship with our past. It focuses on providing a comprehensive understanding of the differences and similarities between place and destination branding and looks into changes paving the way to a more resilient future.Chapters incorporate different methodologies to highlight the importance of conceptual, qualitative and quantitative approaches as well as multiple stakeholder involvement when developing research and strategy in place and destination branding. The book investigates a range of rural, urban and national contexts, moving beyond stereotypes to analyse the role of co-creation and strategic place branding. Ultimately, the book provides clear guidance for future research which will advance the field in the pursuit of sustainability and successfully address challenges in our modern world.Understanding Place and Destination Branding provides scholars and students of both place and destination branding with a wealth of case studies and theoretical approaches to the topic from different disciplinary perspectives including tourism, urban studies, place management and marketing.

Interdisciplinary and international in scope, this book explores the ways in which branding intersects with identity, politics and the complex relationship with our past. It focuses on providing a comprehensive understanding of the differences and similarities between place and destination branding and looks into changes paving the way to a more resilient future.Chapters incorporate different methodologies to highlight the importance of conceptual, qualitative and quantitative approaches as well as multiple stakeholder involvement when developing research and strategy in place and destination branding. The book investigates a range of rural, urban and national contexts, moving beyond stereotypes to analyse the role of co-creation and strategic place branding. Ultimately, the book provides clear guidance for future research which will advance the field in the pursuit of sustainability and successfully address challenges in our modern world.Understanding Place and Destination Branding provides scholars and students of both place and destination branding with a wealth of case studies and theoretical approaches to the topic from different disciplinary perspectives including tourism, urban studies, place management and marketing.

The growth of peer-to-peer (P2P) accommodation has been remarkable. However, the rapid expansion of the phenomenon has yielded several concerns over its potentially negative economic, social and environmental impacts. These impacts are highlighted in policy agendas as an emerging problem encountered by many local communities in destinations experiencing a boom in P2P accommodation. Specifically, concerns have been raised over the impact of the growth of P2P accommodation on local housing markets, residents' well-being and the environment as a result of the touristification of residential areas. In fact, many observers accuse P2P accommodation of fuelling the 'overtourism' problem that several destinations face. This edited book addresses the need to examine the P2P accommodation phenomenon from a community resilience lens. In particular, through a collection of chapters presenting a range of empirical and conceptual perspectives from urban and rural communities, the book considers the implications of P2P accommodation growth on the resilience of local communities and the sustainable development of places. This book highlights: · The rapid growth of P2P accommodation yields economic, social and environmental negative impacts on destinations. · The P2P accommodation sector is evolving towards professionalization which, in turns, creates further implications for local community resilience. · This book draws attention towards the need to examine the nexus between P2P accommodation, sustainability and local community resilience. · The collection of chapters presents empirical and conceptual perspectives from urban and rural communities. · Chapters impart significant insights to policymakers, practitioners and academics in light of the COVID-19 pandemic.

Given the historical and cultural richness of countries in the Middle East region, as well as the economic development many have exhibited in recent years, tourism planning and development gains much significance for both scholars and practitioners. Turbulence, conflicts and crises exhibited in the area add further dimensions that need to be incorporated in tourism strategies and planning, and be taken into consideration by experts at an institutional, corporate and educational level. Furthermore, in order to effectively deal with aspects of sustainability, visions and strategies in the region need to build upon good practices. As a result, a greater understanding is required of the factors influencing decision-making on tourism matters as well as on the impacts and implications of sustainable tourism development. This book, written by an international team of experts, addresses the need to examine tourism development and planning in the Middle East from a sustainability perspective by embracing case studies and examples from the region. Through its collection of chapters, the book considers tourism planning and development from the economic, socio-cultural, environmental and regulatory perspectives of sustainability. Thus, the book advances understandings of the positive and negative impacts of tourism development as well as how turbulence, crisis, synergies and the top-down and bottom-up approaches to tourism development are connected to different problems and implications for local communities, the region and the relationship of the Middle East with the rest of the world. An essential resource for tourism practitioners, decision-makers in private and public organisations, government bodies and consultants, not only from the Middle East, but for all those who want an encompassing view of global tourism.

Given the historical and cultural richness of countries in the Middle East region, as well as the economic development many have exhibited in recent years, tourism planning and development gains much significance for both scholars and practitioners. Turbulence, conflicts and crises exhibited in the area add further dimensions that need to be incorporated in tourism strategies and planning, and be taken into consideration by experts at an institutional, corporate and educational level. Furthermore, in order to effectively deal with aspects of sustainability, visions and strategies in the region need to build upon good practices. As a result, a greater understanding is required of the factors influencing decision-making on tourism matters as well as on the impacts and implications of sustainable tourism development. This book, written by an international team of experts, addresses the need to examine tourism development and planning in the Middle East from a sustainability perspective by embracing case studies and examples from the region. Through its collection of chapters, the book considers tourism planning and development from the economic, socio-cultural, environmental and regulatory perspectives of sustainability. Thus, the book advances understandings of the positive and negative impacts of tourism development as well as how turbulence, crisis, synergies and the top-down and bottom-up approaches to tourism development are connected to different problems and implications for local communities, the region and the relationship of the Middle East with the rest of the world. An essential resource for tourism practitioners, decision-makers in private and public organisations, government bodies and consultants, not only from the Middle East, but for all those who want an encompassing view of global tourism.

Given the historical and cultural richness of countries in the Middle East region, as well as the economic development many have exhibited in recent years, tourism planning and development gains much significance for both scholars and practitioners. Turbulence, conflicts and crises exhibited in the area add further dimensions that need to be incorporated in tourism strategies and planning, and be taken into consideration by experts at an institutional, corporate and educational level. Furthermore, in order to effectively deal with aspects of sustainability, visions and strategies in the region need to build upon good practices. As a result, a greater understanding is required of the factors influencing decision-making on tourism matters as well as on the impacts and implications of sustainable tourism development. This book, written by an international team of experts, addresses the need to examine tourism development and planning in the Middle East from a sustainability perspective by embracing case studies and examples from the region. Through its collection of chapters, the book considers tourism planning and development from the economic, socio-cultural, environmental and regulatory perspectives of sustainability. Thus, the book advances understandings of the positive and negative impacts of tourism development as well as how turbulence, crisis, synergies and the top-down and bottom-up approaches to tourism development are connected to different problems and implications for local communities, the region and the relationship of the Middle East with the rest of the world. An essential resource for tourism practitioners, decision-makers in private and public organisations, government bodies and consultants, not only from the Middle East, but for all those who want an encompassing view of global tourism.

Marketing and Design in the Service Sector: Enhancing the Customer Experience focuses on the new perspective of design in marketing within the service sector and how the space-scape and design-scape impacts on customer experience. The authors examine the most recent research to provide a new perspective on offline and online space in customer-oriented services, such as retail, healthcare, gyms, supermarkets, restaurants, cafes, hotels, leisure centres, airports, and banks.The importance of the environment and the product design have been discussed by many researchers in the past as part of design-scape. However, the COVID-19 pandemic brought unprecedented changes to the service industry. As a result, the product design, delivery design and setting of the sector faced a holistic change. The service sector constantly tries to provide customers with comfort, and, in the process, we witnessed many innovative ways to meet the demand, including, for instance, contactless delivery, or robots for delivery, in the healthcare industry. The travel and tourism industry also started attracting attention for significant innovations in terms of designing spaces through introducing space-scape and providing a unique stress-free experience for their customers (e.g. silent airport) to enhance experience-scape.The experiences gained from service digitalisation in a crisis also offer fruitful learning for digital innovation, transformation and service design and development. The authors provide a combination between theory and practice as well as relevant and fresh case studies that will prove invaluable to academicians and students with an interest in the Service Sector.