Saloomeh Tabari – författare
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15 produkter
Consumer Behaviour in Hospitality and Tourism
Contemporary Perspectives and Challenges
Av Saloomeh Tabari, Wei Chen m. fl.
Inbunden, 2024
2585 kr
Lägg i varukorg
This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on purchase patterns within the industries.The …
Consumer Behaviour in Hospitality and Tourism
Contemporary Perspectives and Challenges
Av Saloomeh Tabari, Wei Chen m. fl.
Häftad, 2024
622 kr
Lägg i varukorg
This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on purchase patterns within the industries.The …
Consumer Behaviour in Hospitality and Tourism
Contemporary Perspectives and Challenges
Av Nazan Colmekcioglu, Wei Chen m. fl.
E-bok, 2024
731 kr
Lägg i varukorg
This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on purchase patterns within the industries. The …
Consumer Behaviour in Hospitality and Tourism
Contemporary Perspectives and Challenges
Av Nazan Colmekcioglu, Wei Chen m. fl.
E-bok, 2024
731 kr
Lägg i varukorg
This insightful and expert-led volume presents a holistic view of the latest, cutting-edge global research on trends and changes in consumer behaviour in hospitality and tourism, with focus on the effects of the COVID-19 pandemic and its impacts on purchase patterns within the industries. The …
Global Strategic Management in the Service Industry
A Perspective of the New Era
E-bok, 2022
1165 kr
Lägg i varukorg
Global Strategic Management in the Service Industry: A Perspective of the New Era covers recent changes within the service industry during the COVID-19 Pandemic and new and emerging consumer trends, providing a holistic view of this new era within the service industry. Across a range of thematic …
Global Strategic Management in the Service Industry
A Perspective of the New Era
Inbunden, 2022
1073 kr
Lägg i varukorg
Global Strategic Management in the Service Industry: A Perspective of the New Era covers recent changes within the service industry during the COVID-19 Pandemic and new and emerging consumer trends, providing a holistic view of this new era within the service industry. Across a range of thematic …
Global Strategic Management in the Service Industry
A Perspective of the New Era
E-bok, 2022
1165 kr
Lägg i varukorg
Global Strategic Management in the Service Industry: A Perspective of the New Era covers recent changes within the service industry during the COVID-19 Pandemic and new and emerging consumer trends, providing a holistic view of this new era within the service industry. Across a range of thematic …
Marketing and Design in the Service Sector
Enhancing the Customer Experience
Av Stella Kladou, Wei Chen m. fl.
E-bok, 2024
1180 kr
Lägg i varukorg
Marketing and Design in the Service Sector: Enhancing the Customer Experience focuses on the new perspective of design in marketing within the service sector and how the space-scape and design-scape impacts on customer experience. The authors examine the most recent research to provide a new …
Marketing and Design in the Service Sector
Enhancing the Customer Experience
Av Saloomeh Tabari, Wei Chen m. fl.
Inbunden, 2024
1087 kr
Lägg i varukorg
Marketing and Design in the Service Sector: Enhancing the Customer Experience focuses on the new perspective of design in marketing within the service sector and how the space-scape and design-scape impacts on customer experience. The authors examine the most recent research to provide a new …
Marketing and Design in the Service Sector
Enhancing the Customer Experience
Av Stella Kladou, Wei Chen m. fl.
E-bok, 2024
1180 kr
Lägg i varukorg
Marketing and Design in the Service Sector: Enhancing the Customer Experience focuses on the new perspective of design in marketing within the service sector and how the space-scape and design-scape impacts on customer experience. The authors examine the most recent research to provide a new …
Emerging Trends in Consumer Behaviour in the Service Sector
Av Saloomeh Tabari, Nazan Colmekcioglu m. fl.
Inbunden, 2024
1945 kr
Lägg i varukorg
•Provides fresh perspective on consumer behaviour post pandemic and in the light of current issues such as climate change, AI and wellness;•Packed with international case studies to contextualise the theory;•Looks at the challenges faced by the retail sectors and the post-pandemic consumer.Service …
Emerging Trends in Consumer Behaviour in the Service Sector
Av Saloomeh Tabari, Nazan Colmekcioglu m. fl.
Häftad, 2024
670 kr
Lägg i varukorg
•Provides fresh perspective on consumer behaviour post pandemic and in the light of current issues such as climate change, AI and wellness;•Packed with international case studies to contextualise the theory;•Looks at the challenges faced by the retail sectors and the post-pandemic consumer.Service …
Celebrity, Social Media Influencers and Brand Performance
Exploring New Dynamics and Future Trends in Marketing
Av Saloomeh Tabari, Qing Shan Ding
Inbunden, 2024
2020 kr
Lägg i varukorg
Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions. Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers and brands in order to …
Celebrity, Social Media Influencers and Brand Performance
Exploring New Dynamics and Future Trends in Marketing
Av Qing Shan Ding, Saloomeh Tabari
E-bok, 2024
2592 kr
Lägg i varukorg
Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions. Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers and brands in order to …
Celebrity, Social Media Influencers and Brand Performance
Exploring New Dynamics and Future Trends in Marketing
Av Saloomeh Tabari, Qing Shan Ding
Häftad, 2025
2020 kr
Lägg i varukorg
Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions. Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers and brands in order to …
