Qing Shan Ding – författare
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3 produkter
Celebrity, Social Media Influencers and Brand Performance
Exploring New Dynamics and Future Trends in Marketing
Av Saloomeh Tabari, Qing Shan Ding
Inbunden, 2024
2020 kr
Lägg i varukorg
Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions. Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers and brands in order to …
Celebrity, Social Media Influencers and Brand Performance
Exploring New Dynamics and Future Trends in Marketing
Av Qing Shan Ding, Saloomeh Tabari
E-bok, 2024
2592 kr
Lägg i varukorg
Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions. Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers and brands in order to …
Celebrity, Social Media Influencers and Brand Performance
Exploring New Dynamics and Future Trends in Marketing
Av Saloomeh Tabari, Qing Shan Ding
Häftad, 2025
2020 kr
Lägg i varukorg
Celebrity endorsement has shown to be an effective way enhancing brand-related attitudes, reinforcing behavioural intentions, and shaping brand perceptions. Indeed, companies devote a lot of resources on celebrity endorsement to exploit emotional bonds between consumers and brands in order to …
